Ever dreamt of seeing your brand campaigns captivating audiences beyond the confines of phones and laptop screens? We're excited to announce the expansion of our DOOH network with the onboarding of several new, high-impact publishers. Your brand can now shine bright on the screens in prime locations: from bustling bars to popular restaurants. DOOH ads are a great way to integrate into your target audience's daily routines without bothering them or being hindered by ad blockers. With DOOH ads, you can access a vast amount of advertising inventory and reach out to publishers that you may not have even considered with other types of programmatic advertising.
What is DOOH advertising?
Digital Out-of-Home (DOOH) ads are dynamic, digital ads shown on screens in public areas such as billboards, bus stops, malls, gyms, bars, and restaurants. Unlike traditional static billboards, DOOH ads can be personalized, interactive, and updated in real time, giving advertisers the ability to connect with and engage specific audiences in particular locations with relevant content.
Expand your audience reach
Just picture your brand prominently displayed on screens in the trendiest bars, most inviting restaurants, and hottest local hangouts everywhere. These new connections will grant you access to placements that are not only unique but also extremely impactful. We're talking about reaching your audience in their day-to-day lives, where they work, socialize, and dine, creating connections that go beyond the digital realm and into their everyday experiences. Whether you're aiming to draw attention from the post-work crowd, weekend food enthusiasts, or the core of local communities, these new spots are your ticket to leaving a more significant and enduring impression.
With our DOOH publishers, we're opening up a whole new world of possibilities to engage with people in the real world, in the places they love. It's going to be a game-changer, and we can't wait to see your brands on their screens. Here’s what you can expect:
Reach and Network
Total Monthly Impressions: Over 1.75 billion
Total Venues: 73,000+
Geographic Coverage: Primarily USA, with significant reach in Canada, Australia, New Zealand, and other regions.
Key Benefits for Advertisers
Targeting Precision: Our partners enable ultra-specific targeting options, from nationwide campaigns down to individual businesses and neighborhoods.
High-Engagement Environments: Access to more than 140 million highly engaged viewers across a variety of venues, including bars, restaurants, and other facilities.
Diverse Venue Types: Engage audiences in over 65,000 venues, including high-traffic sports bars, entertainment venues, and local hotspots.
Higher brand exposure: DOOH advertising amplifies brand exposure through eye-catching visuals in bustling locations. It bolsters brand recognition and keeps content fresh and engaging, making it a potent tool in a crowded marketplace.
Cost Effective: DOOH advertising offers lower production costs, and wider accessibility without minimum spending, allowing for greater reach even with substantial budgets.
DOOH advertising cannot be blocked: Absolutely unforgettable and unavoidable, a place where ad blockers can't reach and you can't just switch channels.
Why This Matters for Your Campaigns
Whether you want to enhance brand recognition or run targeted promotions, DOOH inventories offer the flexibility and scale needed to produce exceptional results.
Exciting opportunities are emerging for advertisers who want to maximize the impact of their ads in bars. These new offerings are designed to elevate your campaigns, guaranteeing significant visibility and impact in key locations.
Interested in refining your strategy and gaining an edge with these premium bar placements? Get in touch with your account manager to explore how you can secure the most sought-after spots.
