Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Products
Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Capabilities
Mobile
Video
Rich Media
Display
Native
Audience Targeting
Self-Serve Advertising
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Products
Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Capabilities
Header Bidding
Playable Ads
Rewarded Video Ads
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
Products
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
Dedicated Ad Tech Team
If you want to hire one ad ops manager or a team of ad management experts, we will find the best solution for you
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
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Blog / AD TECH / Programmatic

Programmatic

DSP vs SSP: What Is the Difference?
DSP vs SSP: What Is the Difference?
July 2021
What is a Supply-Side Platform (SSP) and How Does It Work
What is a Supply-Side Platform (SSP) and How Does It Work
July 2021
Digital Advertising Ecosystem: Components
Digital Advertising Ecosystem: Components
July 2021
What is an Ad Server? How does Ad Serving Work?
What is an Ad Server? How does Ad Serving Work?
July 2021
What Is Ad Tech Industry and How Does It Simplify Media-Trading?
What Is Ad Tech Industry and How Does It Simplify Media-Trading?
July 2021
What is the Difference Between Adtech and Martech
What is the Difference Between Adtech and Martech
January 2021
Programmatic Marketing: Everything You Need to Know to Start Trading
Programmatic Marketing: Everything You Need to Know to Start Trading
November 2020
Understanding (SPO) Supply Path Optimization
Understanding (SPO) Supply Path Optimization
November 2020
What is Programmatic Advertising?
What is Programmatic Advertising?
October 2020
The Differences between Programmatic Buying and Real-Time Bidding
The Differences between Programmatic Buying and Real-Time Bidding
October 2020
What Is Push Notification Advertising: How to Launch It on Smartyads DSP
What Is Push Notification Advertising: How to Launch It on Smartyads DSP
September 2020
What is an Ad Exchange?
What is an Ad Exchange?
September 2020
What Is Performance Marketing And How It Differs from Brand Awareness Campaigns?
What Is Performance Marketing And How It Differs from Brand Awareness Campaigns?
September 2020
White Label vs Private Label: Key Distinctions
White Label vs Private Label: Key Distinctions
September 2020
8 Reasons Ad Networks Need to Embrace Programmatic Advertising in 2020
8 Reasons Ad Networks Need to Embrace Programmatic Advertising in 2020
August 2020
What Is Programmatic Audio Advertising and How Does It Work?
What Is Programmatic Audio Advertising and How Does It Work?
August 2020
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