We are excited to announce that SmartyAds joined the ranks of IAB, becoming an official member of the Interactive Advertising Bureau. IAB is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
We have already applied IAB standards to our business to make it convenient and easy for our customers. It’s an honor for us to be among leading brands, media owners, agencies and tech companies that take part in the IAB.
SmartyAds is going to contribute a lot to the digital advertising environment by providing new ideas and putting forward the best initiatives. We appreciate the opportunity to make our contribution to the ad world by participating in the IAB’s councils and working groups that help drive the IAB’s research and establish industry policy. You can check all the latest SmartyAds products and initiatives on our website.
The goal of the Interactive Advertising Bureau is to empower marketing industry within the digital advertising economy. IAB works on the standardization within the industry, educates brands on the latest technologies and works on the best practices systematization. Also, the Interactive Advertising Bureau addresses the most pressing issues of the ad tech industry, like ad fraud, transparency issues, privacy, and more. There are more than 650 members of the Interactive Advertising Bureau. You can check the full list here.
Irina Kovalenko, CMO of SmartyAds