We are excited to announce that SmartyAds became an official member of the Interactive Advertising Bureau (an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry). We have already applied IAB standards to our business to make it convenient and easy for our customers. It’s an honor for us to be among leading brands, media owners, agencies and tech companies that take part in the IAB.
SmartyAds is going to contribute a lot into digital advertising environment by providing new ideas and putting forward best initiatives. We appreciate the opportunity to make our contribution into the ad world by participating in the IAB’s councils and working groups help drive the IAB’s research and establish industry policy.