Today, SmartyAds announced a new partnership with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, that enables publishers to instantly connect to high-quality premium demand directly from the PubMatic platform.
The partnership also enables PubMatic’s media-buying clients to increase reach by providing access to additional premium, global, brand-safe advertising inventory. SmartyAds online advertising infrastructure consists of proprietary solutions and direct integrations with premium publishers, including Xiaomi and SQUID. This approach creates seamless consumer advertising experiences that translate into high engagement and campaign performance.
To ensure the highest level of brand safety and transparency, SmartyAds works with trusted third parties, including Pixalate and Protected Media, and is accredited as a Transparency and Consent (2.0) Framework vendor. Furthermore, SmartyAds is accredited by TAG (Trustworthy Accountability Group) — the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising.
“This new partnership with PubMatic extends our global commitment to publishers and advertisers to streamline access to premium supply across all ad formats and devices providing unparalleled opportunities to advertise with impact,”
PubMatic offers advertisers the opportunity to reach consumers across multiple channels, including CTV, online video, mobile app, and web via programmatic buying, which increases yield for publishers without compromising the user experience.
The partnership between PubMatic and Smarty Ads provides advertisers and publishers with a mutually beneficial ecosystem that maximizes monetization opportunities while driving higher campaign return on investment (ROI).
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.