We are thrilled to announce an exciting partnership between SmartyAds and TREBEL, an innovative music streaming platform that offers a unique legal and licensed service for offline music accessibility. With TREBEL's ad-supported business model, users can freely browse, download, and listen to music while watching and listening to non-skippable in-stream ads. One of TREBEL's key differences is that their audio ads don't interrupt the music playback but instead are strategically placed when the listener is downloading music.
TREBEL provides access to an extensive library of songs and albums from top record labels and major independent distributors such as Universal Music Group, Sony Music Entertainment, Warner Music Group, Believe, The Orchard, Virgin Music Group and others. This collaboration allows SmartyAds to enhance its portfolio of top-tier programmatic traffic suppliers with expertise in display, audio, and video formats.
Audio advertising has proven to be highly effective in boosting brand awareness, for example, audio ads affect long-term memory 49% better than radio and 36% better than TV commercials. As 2023’s Sonic Science Volume 2 study indicates, 60% of listeners' ad engagement carries over from the previous audio content—an effect crucial for brands as it means that the impact of the ad is directly influenced by the impact of the preceding audio content.
Audio ads face no competition for attention as they are served one at a time and remain unaffected by banner blindness. Furthermore, audio ads engage with tech-savvy audiences, enabling advertisers to reach relevant, high-quality consumers, including Millennials and Gen Z, in a non-intrusive, brand-safe environment. Currently, 40% of Trebel users are 18-24, and 25% are 25-34 years old.
We’ve converged with TREBEL with a shared purpose: to empower our mutual digital advertising capacities with enhanced audio advertising and monetization outcomes. These will translate into increased audience engagement for our advertisers and higher yields that Trebel can achieve with broader monetization opportunities. Together, we can unlock new possibilities and drive meaningful results in the ever-evolving landscape of advertising, said Liz Tokareva, SVP, In-House Products at SmartyAds.
The partnership between SmartyAds and TREBEL focuses on delivering brand-safe, superior-quality audio inventory to advertisers and reaching unique audiences within the app's ecosystem. This collaboration unlocks new possibilities for both parties and paves the way for enhanced advertising strategies.
We see our renewed partnership with SmartyAds as a great way to deliver value to brands, music to listeners, and monetization to the artists. It's a real win for us, said Bob Vanech, TREBEL's Chief Revenue Officer.
TREBEL is a licensed music streaming platform boasting 13 million users, offers individuals free access to an extensive catalog of songs and albums. Operating on a unique business model, TREBEL provides a legal and rewarding way for users to enjoy music without subscription fees. TREBEL achieves this by displaying static ads during music searches and video ads during song downloads. Users earn "coins", a virtual currency, by watching these ads, which they can then use to enjoy uninterrupted access to songs and playlists. Moreover, users can employ a greater number of coins to acquire legal ownership of a song. The coins spent on an artist's music directly contribute to the artist's ad revenue.