The United States is currently the world’s biggest advertising market after registering a 25% growth in 2021 (its growth reached slightly above the global average of 24% within the same time frame). Marketers in the United States invested over 284 billion dollars in advertising across all verticals. This is almost three times the amount spent on advertising in China, the world's second-largest ad market.
US market has enormous potential, still, it is critical that you understand changing consumer behavior and how people interact with advertisements since it will help you to execute your campaign correctly. This guide will show you how to create an efficient marketing calendar and how to create ad campaigns for specific seasons to enhance campaign performance and results.