Political action committees supporting
Democratic candidates in critical state elections
Achieving maximum impressions among potential voters in a particular area
Enjoying full transparency of campaign performance thanks to real-time reports
Reaching a high click-through rate (CTR) of up to 27%
Reaching an impressive win rate of 70%+ in CTV
The campaign's performance exceeded the client's expectations, resulting in substantial impressions and clicks within a specific geographical area. The client felt that their efforts were highly effective in conveying the message to the voters and motivating them to participate in the polls and cast their votes. The campaign manager greatly valued the robust results dashboard, enabling the analysis of data across various dimensions, from hourly to daily to the campaign level.
Within a day or two, the manager could discern which messages and creatives were most impactful and make necessary adjustments. For a more comprehensive understanding of the insights and specific outcomes—such as impressions, clicks, eCPM, eCPC, CTR, and win rate—please download our detailed case study.