Native ad format is the best fighter against ad fatigue. Unlike banner ads, these units appear as content recommendation widgets, in-feed content blocks, sponsored and branded content.
Native ad formats complement the user experience, the publisher’s website and advertiser’s ROI. Attracting the gazes and sharing the useful information with the user, native ad formats raise the purchase intent at least on 20%.
On programmatic SSP and DSP platforms, native advertising format can reach even more. Instantly optimize purchasing and selling of native ad format with a power of automation, programmatic auction and real-time bidding.