Native ad format is the best fighter against ad fatigue. Unlike banner
ads, these units appear as content recommendation widgets, in-feed
content blocks, sponsored and branded content.
Native ad formats complement the user experience, the publisher’s
website and advertiser’s ROI. Attracting the gazes and sharing the
useful information with the user, native ad formats raise the purchase
intent at least on 20%.
On programmatic SSP and DSP platforms, native advertising format can
reach even more. Instantly optimize purchasing and selling of native ad
format with a power of automation, programmatic auction and real-time
bidding.