Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Data Management Platform
Transform your data into smart data that powers personalized advertising across all channels and digital dimensions
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
In-House Toolbox
A compex toolbox that integrates your advertising and analytics, so you can act on customer insights faster
Blockchain Ad Stack
Designed to bring transparency to programmatic digital advertising
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
Customer Data Platform
Consolidate all user data in one hub, get to know your customers better and manage campaigns effectively
Quantum Analytics
Get actionable insights through data visualization in a new, real-time analytics and reporting platform

How do they work?

 
 
 
During the gameplay the ad pops up at the screen or the user finds it in the game menu.
 
 
 
The user initializes the ad and watches till the video ends (5-15 sec).
 
 
 
The user gets the reward, returns to the gameplay or goes to advertiser’s site.

Playable mobile game ads: ‘try before buy’

1
Interactive short demo
 
Playable ad is an interactive short demo version of the game (5-10 sec. duration), built into the video advertisement, in other words - an ad the users play with when the game pops up on the screen.
2
Perfect «test-drive»
 
Playable ad unit delivers a perfect ‘test-drive’ of the new mobile application to the users, which they can try before installation, that’s why playable ads are especially popular among mobile game developers.

Mobile playable ads and countless advantages
they offer:

  •  
     
     
    Immersive creative ensures a better retention rate
  •  
     
     
    Since playable ad creatives are interactive, the engagement is easy to track
  •  
     
     
    These ads have much higher conversion since users want to continue playing
  •  
     
     
    Outstanding user loyalty
  •  
     
     
    A prior gameplay experience ensures the user doesn’t delete the promoted app right after installing.
 %
Lift in ROI
 %
Lower cost per paying user
 %
Conversion growth
 %
Higher retention

Connect to your most valuable mobile audiences

Hundreds of global advertisers and developers already fueled their mobile applications with playable game ads on our programmatic platforms. Forget about annoying, boring or irrelevant advertising. Shift towards format that takes full advantage of mobile ecosystem and brings value to developers, advertisers, and users.
For developers:
 
 
 
Sign up at SmartyAds SSP and add your mobile game or app
 
 
 
Select the playable ad format
 
 
 
Integrate SDK into your app or game, start automatic monetization!
For advertisers:
 
 
 
Sign up at SmartyAds DSP
 
 
 
Add the creative, configure the budget and size
 
 
 
Serve your playable ads in the best mobile games automatically
 
Let our platform make advertising easy and enjoyable!
Contact us