Playable Ads
There’s nothing like visuals, motion, and sound of interactive playable mobile ads able to capture the user’s attention and boost traffic and quality installs. Ready to get started?
Contact Us How do they work?
Playable mobile game ads: ‘try before buy’
1
Interactive short demoPlayable ad is an interactive short demo version of the game (5-10 sec. duration), built into the video advertisement, in other words - an ad the users play with when the game pops up on the screen.
2
Perfect «test-drive»Playable ad unit delivers a perfect ‘test-drive’ of the new mobile application to the users, which they can try before installation, that’s why playable ads are especially popular among mobile game developers.
Mobile playable ads and countless advantages
they offer:
-
Immersive creative ensures a better retention rate
-
Since playable ad creatives are interactive, the engagement is easy to track
-
These ads have much higher conversion since users want to continue playing
-
Outstanding user loyalty
-
A prior gameplay experience ensures the user doesn’t delete the promoted app right after installing.
%
Lift in ROI
%
Lower cost per paying user
%
Conversion growth
%
Higher retention
Connect to your most valuable mobile audiences
Hundreds of global advertisers and developers already fueled their mobile applications with playable game ads on our programmatic platforms. Forget about annoying, boring or irrelevant advertising. Shift towards format that takes full advantage of mobile ecosystem and brings value to developers, advertisers, and users.
For developers:
For advertisers:
