First months of in-house experience proved the initial hypothesis, - cutting down the third-parties helps to retain the biggest part of the media budget inside the company. As a result of cutting off the intermediaries and their commision fees, Vesta Soft has reduced the cost of media-buying by 70% and the CPI decreased as planned (from $3 to $0.65).
As well, Vesta Soft put all marketing technologies and resources under its roof consolidating the marketing channels, achieving operational transparency, gaining control over first-party user data and improving cross-channel communications. More detailed approach to the mediums the customers typically consume content at has helped to individualize the user experience and enhance installs.