Taking Programmatic In-House Helps Vesta Soft Cut the Media Costs by 70%
Reaching 30K installs
Optimizing budget spend: reducing CPI from $3 to $0.65
Gaining control over first-party user data
Achieving operational transparency
Having lots of advertising intermediaries and third-party technology providers means that businesses must pay charges, commission fees, and hidden costs that can reach up to 70%. Vesta Soft — a full-cycle app & game development company decided to bring programmatic in-house in order to gain total control over expenditures, enhance the installation rate for apps, reduce the cost of media buying, and gain operational transparency.
For this Vesta Soft acquired white-label solutions from programmatic technology provider SmartyAds and quickly achieved desirable results while gaining undeniable operational benefits and indirect advantages.
Download the full case study to find out how these results were achieved and what measures were taken to accelerate the goal achievement.