Case Study

Zentrix Digital + SmartyAds DSP

Zentrix Digital achieved a 40% Win Rate, a boost in CTR, and an elevation of overall campaign effectiveness with SmartyAds DSP

Achieving a Win Rate of Over 40%

Optimizing Effective Cost Per Mille (eCPM) to $3.80

Delivering effective cost per click (eCPC) of $0.67

Enhancing Click-through Rate (CTR) to 0.56%

Results

The win rate of over 40% exceeded Zentrix Digital’s expectations and helped them reach their campaign goals effectively.

Zentrix Digital expressed satisfaction with the combination of settings and the results obtained, noting that they were highly effective in driving user engagement with the advertised products.

Overall, Zentrix Digital greatly appreciated the visibility of its advertisements and found the process of starting and running campaigns on SmartyAds DSP smooth and user-friendly. Additionally, the quick and tailored support from the SmartyAds team helped build a strong relationship.