We've partnered with Kontext — the ad platform built specifically for GenAI applications. Through this collaboration, our demand partners get programmatic access to a fast-growing category of inventory: AI chatbots, AI search engines, image generators, and other GenAI consumer apps. 

Why This Partnership Matters 

GenAI apps are becoming primary destinations where users spend real, concentrated time. According to Kontext data, leading AI apps see average session lengths approaching 30 minutes and over 50% 30-day retention — numbers that put them alongside the most engaging platforms on the internet. 

Advertising in this space is still in its early stages. That's the window we're moving on together with Kontext. 

What Kontext Does 

Kontext was built from the ground up for GenAI environments. Its platform uses large language models to analyze each user session in real time and generate native, contextual ads tailored to that specific moment — without the need for keywords or pre-defined campaign specifications. 

Three pillars define the approach: 

  • Real-time session analysis via LLMs — no keyword targeting required 
  • Contextual matching that connects user intent with relevant brands and products 
  • Native ad generation that produces ad for each chat session automatically 

See how a contextual ad appears inside a live AI conversation on CHAI 

Proven Performance 

In a campaign run by Kontex for the tactical FPS game, according to Kontext data, Kontext delivered a 2.25% conversion rate — compared to 1.44% on YouTube, 0.87% on Meta, and 0.59% on TikTok. On text-only formats, the campaign closed with a 1.29% CTR and 195% ROAS. Numbers like these typically come from highly targeted niche channels — here they came from a single contextual ad format at scale. 

What It Means for Our Clients 

Through this partnership, our clients get: 

  • Programmatic access to high-engagement AI app inventory 
  • Low competition and high win rate since the niche still at its earliest stage 
  • Verified traffic quality via various IVT scanning tools 
  • Coverage across software, finance, eCommerce, healthcare, and entertainment verticals 
  • Video, banner, and native ads to engage users across every stage of their journey within AI apps 

Contact your SmartyAds account manager to start running campaigns on Kontext inventory.

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