Holistic
Customer Data Platform
from Smartyads
The place where your marketing data lives
SmartyAds customer data platform consolidates all types user information from different sources - external or internal, structured or not, received in batches or in real-time. Extend the customer lifetime with seamless marketing automation, sharpen DMP targeting with first-party data, and analyze campaign management using persistent unified customer database.
Why Marketers need Customer Data Platform?
Data
- Demographic & personal
- Transactional
- Behavioral
- Lifestyle
- Engagement
- Enrichment
- Data Integration
- Customer ID &
Cross-device tracking - Multi-channel & data
- Segmentation
- Reporting & Analytics
- Predictive
- SmartyAds CDP
- Channels
- Web
- Store
- SMS
- Social
- Direct mail
- Push notifications
The information overload is the biggest roadblock on the way to the clear customer experience. The customer lifecycle is complicated and tracking every individual user across detached pieces of information on different data platforms is a tough task.
Customer data platforms (CDP) create persistent & unified user profiles, keep the history of changes and maintain the data relevance, constantly enriching managed systems with new data.
SmartyAds customer database platform ties together the data from email marketing, CRM systems, data warehouses, POS systems, and other sources to build agile, real-time portrait of every customer and arm you up with unique targeting opportunities.
Customer data platforms (CDP) create persistent & unified user profiles, keep the history of changes and maintain the data relevance, constantly enriching managed systems with new data.
SmartyAds customer database platform ties together the data from email marketing, CRM systems, data warehouses, POS systems, and other sources to build agile, real-time portrait of every customer and arm you up with unique targeting opportunities.
The Customer Data Platform Facilitates
Information Unification
CDP data platform builds the complete user profile seamlessly retrieving and consolidating the information from various systems, databases, and sources.
Supporting the Data Systems
The data platform enables real-time data streaming to various kinds of data processing platforms in order to support targeting, modelling, and analytics.
Segmentation & Monitoring
CDP managed systems help to track and control the data inflow and outflow, automatically create audience segments, and connect them to the necessary execution channels.
Achieving Safety & Data Privacy
Removing the need for numerous integrations, CDP platform decreases the likelihood of data breaches, safeguarding the information and helping to comply with regulatory mandates.
Enhancing Operational Efficiency
Reduced number of tool integrations, automated and optimized marketing operations shrink the vendor costs by 50% on average and increase the user engagement by at least 30%.
SmartyAds Customer Platform: Use Case Examples
- Launch upsell and cross-sell campaigns
- Narrow the targeting on DMP
- Optimize the content according to segments
- Deploy data-driven ABM (Account Based Marketing) programs
- Automate mobile push notifications
- Optimize the content according to segments
- Enrich DMP with first-party data for look-alike modelling
Orchestrate Campaign Management with SmartyAds Marketing Data Platform
Identify the Users,
not Site Browsers
Create Predictive Models
Make First-party Data Work for You
Sync with other ad tech
Get a detailed look at Your Customer Data
with SmartyAds Customer Data Platform!
Send Request Nowwith SmartyAds Customer Data Platform!
