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Holistic
Customer Data Platform
from Smartyads

The place where your marketing data lives
I'm interested Read more
SmartyAds customer data platform consolidates all types user information from different sources - external or internal, structured or not, received in batches or in real-time. Extend the customer lifetime with seamless marketing automation, sharpen DMP targeting with first-party data, and analyze campaign management using persistent unified customer database.

Why Marketers need Customer Data Platform?

Data
  • Demographic & personal
  • Transactional
  • Behavioral
  • Lifestyle
  • Engagement
  • Enrichment
  • Data Integration
  • Customer ID &
    Cross-device tracking
  • Multi-channel & data
  • Segmentation
  • Reporting & Analytics
  • Predictive
  • SmartyAds CDP
  • Channels
  • Web
  • Store
  • SMS
  • Social
  • E-mail
  • Direct mail
  • Push notifications
The information overload is the biggest roadblock on the way to the clear customer experience. The customer lifecycle is complicated and tracking every individual user across detached pieces of information on different data platforms is a tough task.

Customer data platforms (CDP) create persistent & unified user profiles, keep the history of changes and maintain the data relevance, constantly enriching managed systems with new data.

SmartyAds customer database platform ties together the data from email marketing, CRM systems, data warehouses, POS systems, and other sources to build agile, real-time portrait of every customer and arm you up with unique targeting opportunities.

The Customer Data Platform Facilitates

Information Unification

CDP data platform builds the complete user profile seamlessly retrieving and consolidating the information from various systems, databases, and sources.

Supporting the Data Systems

The data platform enables real-time data streaming to various kinds of data processing platforms in order to support targeting, modelling, and analytics.

Segmentation & Monitoring

CDP managed systems help to track and control the data inflow and outflow, automatically create audience segments, and connect them to the necessary execution channels.

Achieving Safety & Data Privacy

Removing the need for numerous integrations, CDP platform decreases the likelihood of data breaches, safeguarding the information and helping to comply with regulatory mandates.

Enhancing Operational Efficiency

Reduced number of tool integrations, automated and optimized marketing operations shrink the vendor costs by 50% on average and increase the user engagement by at least 30%.

SmartyAds Customer Platform: Use Case Examples

  • Launch upsell and cross-sell campaigns
  • Narrow the targeting on DMP
  • Optimize the content according to segments
  • Deploy data-driven ABM (Account Based Marketing) programs
  • Automate mobile push notifications
  • Optimize the content according to segments
  • Enrich DMP with first-party data for look-alike modelling

Orchestrate Campaign Management with SmartyAds Marketing Data Platform

Identify the Users, not Site Browsers

The system gathers first and third party data (name, postal address, email, etc.) to complete customer profiles, in order to track the user with a unique identifier across multiple devices and channels. This indicator helps to connect together all actions of the user, such as points of interaction, references, likes, reposts, and other activities related to your brand.

Create Predictive Models

Unlike other databases, SmartyAds customer data cdp really facilitates the decision-making process. Our CDP is designed for the marketers, not data scientists. View all data on single data management platform, predict the next move of your customers, define if they will click on the ad or subscribe, quit using your service or become treasured VIP customers.

Make First-party Data Work for You

SmartyAds customer data platform enables integrating multiple types of data while traditional databases take into account only impersonal, anonymous third-party browser data. Run in-deep behavioral analysis of your customers gathering first-party data. Track the page scrolling, clicks, zooming, category and tags preferences to find out what your customers really like.

Sync with other ad tech

SmartyAds DCP customer data platform integrates with every other managed system. Augment the capacities of your data on DMP, share the data with external business intelligence software, customer support systems, and other advertising technologies. Synchronize the processes, actions, and events for outstanding campaign management results.
Get a detailed look at Your Customer Data with SmartyAds Customer Data Platform!
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