Programmatic 101
Ad Viewability: the Next Major Shift in...
To make an impact, ads have to be seen. There is...
Programmatic 101
Programmatic Guide to Data Management Platforms
Things change fast in marketing. Just 50 years ago, there was...
Programmatic 101
Top 7 Questions about Ad Servers and...
When you talk about the programmatic ecosystem, you probably immediately think...
Programmatic 101
Behind the Scenes of Header Bidding Performance
When a user visits a webpage, an impression is generated. This...
Programmatic 101
Connecting the Dots of the Programmatic Ecosystem
Just like the exploration of the moon was a giant leap...
Programmatic 101
Meet SSP: The Very Best Friend of...
In digital advertising, publishers don't sell advertising space as you might...
Programmatic 101
Stop Confusing Programmatic with Real-time Bidding
If you’re guilty of not understanding the difference between programmatic and...
Programmatic 101
CPC, PPC, CPM, CPI, CPA, CPL: Which...
There are three main ways of pricing online media: CPC, CPM,...
Programmatic 101
What’s the Difference Between In-Stream and In-Banner...
Digital video advertising is growing at an unprecedented speed, accounting for...
Programmatic 101
What is Programmatic Advertising?
Programmatic Marketing (sometimes also referred as Programmatic Marketing or Programmatic Buying)...
Programmatic 101
What is a DSP (Demand-Side Platform)?
DSP stands for Demand-Side Platform, a software that is used for...
Programmatic 101
What is an Ad Exchange?
Ad Exchanges are digital marketplaces where publishers and advertisers come together...