What is Display Advertising and How to...
The web is full of trendy digital concepts we run into...
What is a Customer Data Platform and...
What is a CDP? Is it just a new trendy word...
Why Marketers should care about Real-time Bidding
Real-time bidding (RTB) is an online advertising concept that is hard...
Ad Viewability: the Next Major Shift in...
To make an impact, ads have to be seen. There is...
Data Management Platforms: 4 Things They Do...
What is DMP in marketing?
Is it just a supportive tool...
Top 7 Questions about Ad Servers and...
When you talk about the programmatic ecosystem, you probably immediately think...
What is Header Bidding and How it...
When a user visits a webpage, an impression is generated. This...
Connecting the Dots of Programmatic Ecosystem
Just like the exploration of the moon was a giant leap...
Meet SSP: The Very Best Friend of...
In digital advertising, publishers don't sell advertising space as you might...
Stop Confusing Programmatic with Real-time Bidding
If you’re guilty of not understanding the difference between programmatic and...
CPC, PPC, CPM, CPI, CPA, CPL: Which...
There are three main ways of pricing online media: CPC, CPM,...
What’s the Difference Between In-Stream and In-Banner...
Digital video advertising is growing at an unprecedented speed, accounting for...
VAST or VPAID? How to Select the...
If you want to run video ads — and you do;...
What is Programmatic Advertising?
Programmatic Marketing (sometimes also referred as Programmatic Marketing or Programmatic Buying)...
What is a DSP (Demand-Side Platform)?
The accuracy and efficiency that big data brought to our lives...