Why Marketers should care about Real-time Bidding
Real-time bidding (RTB) is an online advertising concept that is hard...
Ad Viewability: the Next Major Shift in...
To make an impact, ads have to be seen. There is...
Programmatic Guide to Data Management Platforms
Things change fast in marketing. Just 50 years ago, there was...
Top 7 Questions about Ad Servers and...
When you talk about the programmatic ecosystem, you probably immediately think...
What is Header Bidding and How it...
When a user visits a webpage, an impression is generated. This...
Connecting the Dots of the Programmatic Ecosystem
Just like the exploration of the moon was a giant leap...
Meet SSP: The Very Best Friend of...
In digital advertising, publishers don't sell advertising space as you might...
Stop Confusing Programmatic with Real-time Bidding
If you’re guilty of not understanding the difference between programmatic and...
CPC, PPC, CPM, CPI, CPA, CPL: Which...
There are three main ways of pricing online media: CPC, CPM,...
What’s the Difference Between In-Stream and In-Banner...
Digital video advertising is growing at an unprecedented speed, accounting for...
VAST or VPAID? How to Select the...
If you want to run video ads — and you do;...
What is Programmatic Advertising?
Programmatic Marketing (sometimes also referred as Programmatic Marketing or Programmatic Buying)...
What is a DSP (Demand-Side Platform)?
DSP stands for Demand-Side Platform, a software that is used for...
What is an Ad Exchange?
Ad Exchanges are digital marketplaces where publishers and advertisers come together...