Serve mobile and in-app ads effectively via a programmatic platform, deliver better engagement rate and click-through rate for all mobile ad formats, including mobile native ads, rewarded videos, mobile interstitial, and new mobile advertising formats.

Mobile ad types are best performers

30% of the day we spend looking on screens of our mobile devices. Mobile traffic has grown to 70% in the last couple of years, opening wide perspectives for new mobile advertising formats. 9 out of 10 mobile marketers use mobile advertising running their ad campaigns as mobile ad formats help to increase the engagement rate alongside with ad revenue.

The native advertising on mobile is helping large brands to raise million-dollar incomes, rewarded ads and rich media generate highest CTRs, while mobile native type goes viral and widely shareable.

Every online video ad format you pick can be tuned to any inventory type and device through our DSP so that you can reach the peak performance and choose multiple video ad sizes and formats corresponding to your ad campaign.

Reach peak capacity using every mobile ad format through our DSP selecting among premium ad placements. Maximize monetization of your app, serving the coolest ad units that complement your inventory and user experience through our SSP.

In-App Ads

In app ads offer excellent dynamic and flexible user experience, where various animations and interactive effects can be applied. Mobile in-app advertising is a format that prevents user distraction and easily improves the ad viewability utilizing such popular in ad types like mobile interstitial ads, native, reward advertising, mobile ad banners, and other display formats. In app types of mobile ads feature seamless SDK integrations that get in-built right in the application.
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    Less distractive
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    Highly interactive
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    Better controlled and managed

Interstitial Mobile Ads

Interstitial ads appear as the full-screen banners on the mobile display the moment the user is transitioning between game levels or other logical intervals, such as turning the page.
As a rule, interstitial mobile ads can be built into the application's script with SDKs. The mobile interstitial banner can not be closed until the interval ends that guarantees the immersive user experience, memorability, and high effectiveness of this ad unit. The bigger (full-screen) format of interstitial ads is what enables an advertiser to feature more information on the banner.
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    Memorable
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    High impressions
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    High conversions

Mobile Rich Media

Mobile rich media ads are usually delivered in the form of mobile banner ad format that includes a set of HTML, CSS, JS, and image files. Rich media ads deliver animation that is performed using these CSS and JS scripts. Being highly dynamic, mobile rich media ad type enables the advertiser to implement the boldest creative ideas within mobile and in app ecosystem and include almost any interactive element in the ad unit. As well, mobile rich media ads enable the customers to make purchases right through the featured ad.
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    High engagement
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    High interactivity
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    High conversion

Rewarded Video Ads

Rewarded ads appear as popular in-game format of advertisement. Reward videos offer the incentive/reward to the user who’s watching the ad in return for the extra bonuses in game, extra life, hints or valuable content. Reward advertising video can last up to 15-30 seconds, letting the users the choice of whether to skip or accept the offered incentive. The users are usually very loyal to reward videos as they help them to proceed through the game or receive something valuable in return, that’s why the such ad unit boasts the highest completion rate.
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    High engagement
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    High interactivity
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    High completion rate

Mobile Video Ads

Mobile video ads are the best fit for the brands that want to organize an effective ad campaign that resonates with the viewers and produces the best engagement rates. Instream mobile pre-roll ad formats play before the mobile video ad starts, the mid-roll ad formats pop up in the middle of the video, and the post-roll ad appears right after the video.
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    High engagement
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    High interactivity
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    High conversions

Mobile Native ads

Mobile native ads include textual or video ads that imitate the look of the natural editorial content at website. Mobile native ad is organically built into the application or site interface, as a rule, such mobile ad type is not perceived by the user as a direct advertising, which increases the user loyalty, yet, they have to be marked as ad units to avoid user frustration. Mobile native ad formats work best in the social media, news feeds, and apps when it’s essential to prevent the user annoyance.
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    Non-intrusive
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    Cost-effective
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    Align with design

Mobile Banner Ads

Mobile banner ads are the ad units that get displayed on the screen whilst the user interacts with an app or website, usually at the top or at the bottom of the screen (standard banners). In-app banner advertising usually includes full-screen banners that cover the whole screen of mobile devices and stay there until user clicks on the banner or closes it. Mobile banner ad formats will take the minimum level of resources and skills to implement and serve it to the users.
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    Affordable, easy to launch
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    Cost-effective
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    Universally supported

Playable Ads

Playable advertising is an interactive test version of the game that is demonstrated on the mobile devices as an ad unit. Playable ads typically last from 15 seconds to minute. The user doesn’t have to search or download the game demo in order to try it, this makes this format increasingly effective for the mobile games promotion. Since playable advertising is interactive, it makes it easy to track and analyze the engagement rate through user actions and find out if the game can be interesting for the users.
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    High interactivity
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    High conversions
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    High engagement

Mobile Game Ads

Mobile game ads can bring the best of in-app ecosystem: the interactivity, engagement, and memorable user experience. In-game advertising can be static and dynamic as well. If the advertisers want to incentivize in-game interaction with an ad, as a rule, they select rewarded videos that provide players with game bonuses upon completion. When advertisers need immersive experience they set up interstitial ads that cover the whole user screen and capture the attention during in-game breaks.
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    High interactivity
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    Cost-effective
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    Universally supported

Launch greatest mobile ad types

Mobile devices celebrate individuality, - we install different apps, download and reach different content in a different ways, that’s why mobile advertising ad formats served through the programmatic platform is a greatest chance to access highly specific audience segments, whether they are gamers, daytime readers or social butterflies.

Start serving personalized mobile ad types today!
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