Appeal to larger audiences on a cross-screen programmatic platform specially tailored for multiple types of video ads, including interactive post-rolls, pre-rolls, rewarded videos, and native video ad formats. Empower your message on every medium!

Making the most of video ad formats

9 out of 10 advertisers say video ad format is the most effective component of their ad placement campaigns. Why so many people trust video ads? Video ad units are 5 times more effective and engaging than static media ads.

How not to get lost in video ad types and sizes regarding different types of video advertising? Every video advertising format has strength, weaknesses, top or bottom performance and depends on how well ad format is suited to user experience, ad campaign, and advertising platform capacity.

Every online video ad format you pick can be tuned to any inventory type and device through our DSP so that you can reach the peak performance and choose multiple video ad sizes and formats corresponding to your ad campaign.

Using our SSP publishers can easily monetize their apps through video ad units, streamline in-app or on-site user experience with lightweight SDK and reach competitive inventory bids enabled by programmatic header bidding technology.

Rewarded Video Ads

Rewarded video ads belong to the types of video ad formats that are better served full screen on the awareness stage. As a rule, such online video ad types preoccupy in-app ecosystem where users view, tap, and interact with the ad unit the way it’s needed to get a promised reward: the daily game bonus, additional app functionality or access to the premium content for free. These incentive digital video advertising formats are very effective because users usually don’t skip them that enhances their completion rates and chances that that ad unit will be well memorized.
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    Best completion rates
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    Engagements and shares
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    Highly interactive

In-Stream Ads

In-stream ads offer endless opportunities for the advertiser as they feature extended functionalities granted through pre-roll video ad format, mid-roll, and post-roll videos. These video ads are the most popular among all video ad units, they appear before the user launches the target video, in the middle of after. If you need to achieve impeccable CTR and eCPM just launch mid or post-roll video ad format that is easily memorized by users or select linear video ad that will occupy the whole screen. Avoiding quick ad annoyance? Then post-roll video is for you.
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    Effective cost per mile
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    Higher click-through-rate
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    Functionality, optionality

Native Video Ad

Native advertising ads are perceived by users as original content because they look almost exactly like one. Such video ad units simply mimicry with the rest of the website design, allowing the brands to build their video ad placement into any type of web content, let it be an article on your website, a video on YouTube, or picture on Facebook. Native video type is very highly engaging and belongs to the video advertising formats that users share most willingly.
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    Higher click-through-rate
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    Non-intrusive
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    Highly sharable

Video Interstitial ad

Interstitial ads belong to the video ads played inside the mobile application right before the user downloads the contents of the application or a game. As well, interstitial video ads tend to pop up at the user’s screen at the game interruptions or when the content of the app is changing. Rich media video interstitials are increasingly popular in mobile advertising, occupying the full screen and playing for several seconds before the next level starts. This type of ads is highly effective in mobile surroundings and gives the user ability to manage it.
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    Memorable
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    Higher click-through-rate
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    Less intrusive

In-banner Video

In-banner video ads are simply the video ads that are built in the banner ad, such types of advertisements are very popular and customary for users. In-banner video ads can be of the following IAB-defined standard sizes and configurations: 300×250, 160×600 or 728×90 (the full range is defined by IAB). If your ad campaign involves pre-roll video ad format it’s a good practice to also enrich it with in-banner video that will help to ensure you cover the users from all over the web.
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    Affordable impressions
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    Better viewability
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    Simple implementation

Mobile Video Ads

There is a great variety of mobile video ads available for implementation. The number of ads on mobile devices exceeds the desktop ones, that’s why every marketer should understand the importance of mobile video advertising. Mobile video ads are handy, they allow to overtake the attention the moment user’s perception is most sensitive to incoming ad message. If your brand wants to cover all audiences and achieve the wide recognition mobile video advertising is a number one strategy that might comprise mobile web in-app ads or both.
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    Better engagement
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    Increased conversion
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    Higher click-through-rate

Reveal video

Reveal video ads belong to the in-content video ads that are geared into action as soon as the user scrolls down the page with content and this video advertising format gets into the visibility zone. As a rule, reveal video is located in the middle of an article, at the end or after the first paragraph. This ad format quickly gains popularity as it easily delivers interactive user experience with its autoplay function, it takes user few seconds to watch after which it retracts back.
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    Better viewability
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    Simple implementation
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    Highly interactive

Playable ads

Playable ads are shown inside the apps as short interactive videos. Playable ad is a demo version of other (promoted) game which the user can try without installing the app. The “micro-game” video lasts 5-50 seconds. Afterwards the user can close the ad or install the game on device.
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    Best completion rates
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    Engagements and shares
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    Highly interactive

Ready for a big start?

Video ad format is a brand-new point of growth for advertisers, publishers and mobile marketers. Engaging, interactive, and memorable they help your audience connect emotionally so that you could tell your brand’s story like no one else. The synergy of programmatic technology and video ad formats is what can help you plan complex advertising campaigns and channel your message effectively, setting up deep targeting criteria and serving your video ads only to the relevant users.

Discover new opportunities of highly performing video ads!
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