Appeal to larger audiences on a cross-screen programmatic platform specially tailored for multiple types of video ads, including interactive post-rolls, pre-rolls, rewarded videos, and native video ad formats. Empower your message on every medium!
Making the most of video ad formats
9 out of 10 advertisers say video ad format is the most effective component of their ad placement campaigns. Many people trust video ads, they are 5 times more effective than static media ads.
How not to get lost in video ad types and sizes regarding different types of video advertising? The performance of video advertising format depends on how well it is suited to user experience and advertising platform capacity.
Every online video ad format you pick can be amplified with our DSP so that you can reach the peak performance of multiple video ad sizes and formats.
Using our SSP publishers can monetize their apps through video ad units and streamline in-app user experience with lightweight SDK.
Rewarded Video Ads
Rewarded video ads belong to the interactive online video ad types (5-10 sec duration). The users view, tap, and interact with the ad unit for the reward: the daily game bonus, additional app functionality or access to the premium content.
Best completion rates
Engagements and shares
Highly interactive
In-Stream Ads
In-stream ads offer endless opportunities with pre-roll video ad format, mid-roll, and post-roll videos. These video ads appear before, in the middle of after the video. The mid or post-roll linear video ad formats are easily memorized while post-roll video is less intrusive.
Effective cost per mile
Higher click-through-rate
Functionality, optionality
Native Video Ad
Native advertising units mimicry with the rest of the website design, allowing the brands to build their video ad placement into any type of web content (an article, a website, or video). Native video type is the most sharable advertising format.
Higher click-through-rate
Non-intrusive
Highly sharable
Video Interstitial ad
Interstitial ads pop up at the user’s screen at the game interruptions or when the content of the app is changing. Rich media video interstitials are popular in mobile advertising, they occupy the full screen and play for several seconds.
Memorable
Higher click-through-rate
Less intrusive
In-banner Video
In-banner video ads are videos built inside the banners. In-banner video ads can be of the following IAB sizes: 300×250, 160×600 or 728×90 (the full range is defined by IAB). If your campaign involves pre-roll video ad format, in-banner video can complement it.
Affordable impressions
Better viewability
Simple implementation
Mobile Video Ads
Mobile video ads are handy, they allow to overtake the attention the moment user’s perception is sensitive to incoming ad message. Mobile video advertising includes highly efficient formats such as native, playable or rewarded.
Better engagement
Increased conversion
Higher click-through-rate
Reveal video
Reveal video ads belong to the in-content video ads that are geared into action as soon as the user scrolls down the page and it gets into the visibility zone. Reveal video is located in the middle of an article, at the end or after the first paragraph.
Better viewability
Simple implementation
Highly interactive
Playable ads
Playable ads are shown inside the apps as short interactive videos. Playable ad is a demo version of other (promoted) game which the user can try before installing. The “micro-game” lasts 5-50 seconds. Afterwards the user can install the game on device.
Best completion rates
Engagements and shares
Highly interactive
Ready for a big start?
Video ad format is a brand-new point of growth for advertisers, publishers and mobile marketers. Engaging, interactive, and memorable they help your audience connect emotionally so that you could tell your brand’s story like no one else.
Discover new opportunities of highly performing video ads!