Exploring the Benefits of Self-Serve Ad Networks: 9 Examples
- How can I use self-serve ad networks?
- How to create ad campaigns with a self-serve ad platform?
- What ad formats can be published with self-serve advertising platforms?
- The best self-serve ad networks in 2023
- 1. SmartyAds self-serve ad platform
- 2. InMobi self-serve ad platform
- 3. Entravision self-serve ad platform
- 4. MASS self-serve ad platform
- 5. ClickAdilla self-serve ad platform
- 6. Zoomd self-serve ad platform
- 7. Google self-serve ad platform
- 8. Facebook self-serve ad platform
- 9. LinkedIn self-serve ad platform
- What's the bottom line?
Self-serve ad platforms are part of the growing trend of self-service advertising, allowing advertisers more control over their advertising campaigns.
In the past, advertisers would typically work with advertising agencies or sales representatives to create and manage their campaigns. While these intermediaries can offer valuable expertise and support, they also add an extra layer of cost and complexity to the process.
With self-serve ad platforms, advertisers can bypass these intermediaries and create and manage their digital advertising campaigns directly. These ad platforms are typically web-based, offering various tools and features to help advertisers create and manage their campaigns.
How can I use self-serve ad networks?
Create ad campaigns
Advertisers can use templates on self-service platforms or create ads using various text, images, and videos. They can also customize their ad placements, such as choosing where their ads will appear on a website or social media platform.
Select target audiences
Advertisers can use a range of ad network targeting options to reach the right audience for their ads. For example, they can target based on demographics, interests, behaviors, and more.
Advertisers can set a budget for their campaigns, which determines how much they are willing to spend on advertising. They can also set bids for their ads, determining how much they will pay for each click or impression.
Advertisers can track key performance metrics like click-through rates, impressions, and conversions. They can also use these platforms to make real-time adjustments to their campaigns, such as changing their bids or targeting options.
Major digital advertising companies like Google, Facebook, and LinkedIn (and also SmartyAds) typically offer self-serve advertising platforms. These companies have invested heavily in these platforms in recent years, as they provide a range of benefits to both advertisers and the platforms themselves.
For advertisers, self-service digital platforms offer greater control over their campaigns, which can lead to better results and a more cost-effective advertising strategy. For the platforms, they can help attract more advertisers and generate more revenue.
How to create ad campaigns with a self-serve ad platform?
Creating ad campaigns with a self-serve advertising platform can be a relatively straightforward process and typically involves the following steps:
Choose the right platform
There are a variety of self-serve advertising platforms available, each with its own strengths and weaknesses. Some popular self-service platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. Consider which platform is the best fit for your advertising goals.
Set up an account
Once you have chosen a platform, you will need to set up an account. This typically involves providing some basic information about your business and payment details.
Define your ad campaign goals
Before creating your ad campaign, it's essential to define your goals. What do you want to achieve with your ad campaign? Are you looking to drive more traffic to your website, generate leads, increase sales, or build brand awareness? A clear goal will help you create a more effective campaign.
Define your target audience
Once you have defined your goals, you will need to define your target audience. Who do you want to reach with your ads? What are their demographics, interests, and behaviors? Most self-serve advertising platforms offer a range of options to help you reach the right audience.
Create your ads
With your goals and desired audience in mind, it's time to create your ads. Almost every self-serve platform offers many ad formats, such as text, image, and video ads. Choose the most suitable ad format for you. Be sure to follow the platform's guidelines for ad content and design.
Set your advertising budget
Once you have created your ads, you will need to set your budget. This typically involves setting a daily or total budget for your campaign and bids for your ads.
Launch your campaign
With your ads, targeting, and budget in place, it's time to launch your campaign. Monitor your campaign performance closely and make adjustments as needed to improve your results.
Optimize your campaign
As your campaign runs, monitor your performance metrics and make adjustments to optimize your results. This may involve adjusting your targeting, changing your content, or adjusting your bids.
What ad formats can be published with self-serve advertising platforms?
Self-serve advertising platforms can offer a variety of ad formats that advertisers can use to promote their products and services. Here are some of the most common ad formats available on these platforms:
Search Ads. Search ads are text-based ads that appear on search engine results pages (SERPs) when users search for specific keywords or phrases. They are typically sold on a pay-per-click (PPC) basis, meaning advertisers only pay when a user clicks on their ad.
Display Ads. Display ads are image-based ads that appear on websites, mobile apps, and social media platforms. They can be in the form of banners, pop-ups, or other interactive formats and are typically sold on a cost-per-impression (CPM) basis.
Video Ads. Video ads are short videos that appear on websites, mobile apps, and social media platforms. They can be in the form of pre-, mid-, or post-roll ads and are typically sold on a CPM or cost-per-view (CPV) basis.
Native Ads. Those ads blend in with the content of the website or app where they are displayed. They can be in the form of sponsored articles, sponsored posts, or other formats and are typically sold on a CPM or CPC basis.
Social Ads. Social ads appear on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. They can be in the form of sponsored posts, sponsored stories, or other formats and are typically sold on a CPM or CPC basis.
App Install Ads. App install ads encourage users to download and install mobile apps. They can be in the form of search ads, display ads, or social ads and are typically sold on a CPI (cost-per-install) basis.
These are just a few examples of the ad formats available on self-service ad platforms. The specific formats available will vary depending on the platform.
The best self-serve ad networks in 2023
Let's look at the most affordable and attractive self-service advertising platforms.
1. SmartyAds self-serve ad platform
Of course, we can't help but include our self-serve advertising platform in this list. We developed it to meet the needs of advertisers and publishers, considering the experience of many other successful platforms of this type.
With our self-service platform, you can monetize your site's traffic or run ad campaigns that match your business needs.
Self-service advertising gives you more control over everything that happens with your ads and allows you to purchase digital ad inventory tools of the best quality.
You can think of it as a test version of your own DSP or SSP platform because the basic idea is the same.
The platform allows you to run various ad campaigns, from standard banner campaigns to complex gaming formats. You can run ad campaigns on different devices and use advanced targeting and customization tools.
In addition, you will have access to constant, automatically generated reports on how your advertising campaign is progressing. You can check any time to see how everything works and make necessary adjustments.
Using our platform, you'll have access to over 500 million impressions per month in North America alone.
2. InMobi self-serve ad platform
InMobi is a recognized market leader in marketing and monetization technology, providing its clients with extensive knowledge and unparalleled mobile reach.
It is a trusted and transparent technology partner for marketers, content creators, and organizations of all sizes, helping them grow, engage audiences, and create valuable connections.
The company also has related businesses — unconsolidated subsidiary Glance, which provides a blockchain screen-based content discovery platform, and video platform Roposo. These companies help InMobi create new content and commercial opportunities in the world of connected devices.
3. Entravision self-serve ad platform
Entravision is a media company that connects people through content and technology. The company works with global advertisers and develops products from leading companies worldwide. They focus on marketing technology, especially in mobile apps and performance, and they are a worldwide leader in strategic marketing for mobile apps, advertising companies, and brands.
The company offers performance solutions that help achieve growth goals and deliver results. Their omnichannel portfolio includes social media, media buying, programmatic, branding, and CTV, all aimed at increasing app user engagement.
Entravision's specialists have years of experience in mobile development and are focused on achieving success for their clients.
4. MASS self-serve ad platform
MASS is the leading self-service advertising network, providing effective technology solutions that help organizations engage users and achieve new app development successes.
Their platform connects audiences and enables mobile advertisers to work directly with integrated media buyers, software platforms, and relevant apps to engage quality consumers at scale.
MASS helps publishers and advertisers improve the effectiveness of their campaigns and connect with today's customers, which leads to high profitability.
5. ClickAdilla self-serve ad platform
ClickAdilla is a self-serve advertising platform with advanced technology that generates quality traffic and provides fraud and spam protection. With this network, advertisers and publishers can run effective advertising campaigns.
It only takes a few clicks to create a campaign, as the personal account on the platform is very user-friendly and straightforward. Campaign moderation takes no more than 10 minutes, and the support team is available 24 hours a day, 7 days a week, to deal with any questions.
6. Zoomd self-serve ad platform
Zoomd is a global public company that trades on the Toronto Ventures Exchange and has offices in various countries, including Canada, Brazil, South Korea, Singapore, Israel, Mexico, and Bulgaria.
The company helps advertisers and publishers achieve their key performance indicators (KPIs) by providing a unique performance-based advertising platform.
Through its User Acquisition platform, which integrates more than 600 media sources, including Google, Facebook, TikTok, and Samsung, Zoomd helps advertisers reach their goals.
Zoomd's new model is a SaaS-based engagement platform that operates on a self-service and licensing basis. Advertisers of all sizes can easily access, manage and analyze their user engagement campaigns through a single dashboard. The main goal of the new platform is to help advertisers spend their advertising dollars more effectively and efficiently.
7. Google self-serve ad platform
Google Ads is one of the most popular self-serve advertising platforms, offering various advertising options, including search, display, video, and app ads. It allows advertisers to target specific audiences, set budgets and bids, and track ad performance.
8. Facebook self-serve ad platform
Facebook Ads is another popular self-serve advertising platform that offers a variety of advertising options, including image and video ads, carousel ads, and sponsored content. Advertisers can reach audiences based on demographics, interests, and behaviors and track their ad performance in real time.
9. LinkedIn self-serve ad platform
LinkedIn Ads is a self-service advertising platform designed specifically for B2B advertisers. It allows businesses to target professionals based on their job title, industry, and other criteria and offers various ad formats, including sponsored content, sponsored InMail, and display ads.
Each self-service platform has its own pros and cons. To choose the perfect one, you must carefully examine what a certain platform offers and whether it meets your brand's needs.
We can only answer with one hundred percent confidence for our SmartyAds platform and will happily respond to any questions you may have.
What's the bottom line?
When you choose a self-service advertising platform, you take high responsibility for your actions. Working with a self-service advertising platform requires much concentration and a great deal of expertise in ad sales and advertising campaigns.
Advertising is not a static unit; you can't set up an ad once and then use the same template all the time. It often happens that campaigns may need to reallocate budgets or reconfigure targeting.
The world of advertising is changing all the time, and people with sufficient competence in advertising programs will strive to reduce advertising budgets and increase the effectiveness of advertising. But it can be achieved only with the proper use of advertising technologies offered by modern technological realities.
If you're ready to take that responsibility, a self-service advertising platform is definitely your option. If you are unsure whether you should choose this format of work with advertising or need something else, we will be glad to consult you on any issue you are interested in.
If you think a self-service advertising platform is a good fit for you, try SmartyAds!
Irina Kovalenko, CMO of SmartyAds