By the end of 2014, we are excited to announce stunning news for our Advertisers. We have teamed up with GumGum and now are ready to supply tremendous traffic volumes through our Private Exchange in real-time auction.

GumGum is display advertising platform, which is created with the following believe: effective advertising should be viewable, engaging, and relevant. GumGum is widely known for its invention of in-image advertising. The company’s products include display, mobile, and video solutions that help brands share their stories and publishers monetize their content in the most effective way possible.

GumGum was founded in 2007. The platform reaches more than 300M unique visitors from all over the world, as they browse through hundreds of publisher partner websites via their desktop computers, smartphone, and tablets.

The company is headquartered in Santa Monica, Ca, with offices in Chicago, New York, San Francisco, Detroit, and Atlanta.

We believe that this new partnership will bring additional opportunity to the SmartyAds and GumGum clients, providing access to a broader audience and boost user engagement.

Follow the link to learn all about SmartyAds DSP solution.

Written by
IRINA KOVALENKO, CMO OF SMARTYADS
February 2018