October was a very busy month for SmartyAds. Our CEO, Ivan Guzenko has been visiting multiple conferences and events dedicated to the most innovative AdTech technologies, such as ads.txt, Dual Auctions, and Blockchain, of course. The digital advertising industry is going through a transition phase right now, and SmartyAds wants to reinforce these changes.
On Wednesday, October 25th, SmartyAds will participate in a Roundtable discussion organized by Industry Index & PluggedInBD. The main topic of this roundtable meeting is Blockchain technology, its application, and its potential impact on the digital advertising world. The "Blockchain Revolution?" roundtable will bring together people of different opinions, viewpoints, and experiences to discuss the shared ledger technology. Blockchain is definitely going to change the way how inventory is bought and sold. However, the new technology requires new standards and implementation guidelines. The roundtable discussion will focus on opportunities, challenges, and solutions that could help speed up Blockchain adoption.
Ivan Guzenko feels privileged to be invited as an expert on blockchain in advertising. He will introduce the framework of SmartyAds Blockchain AdStack, talk a bit about blockchain-based transactions and the technology behind it. Ivan will also discuss self-executing smart contacts and the idea of futures exchanges.
The roundtable will juxtapose executives, founders and top professionals of the digital advertising industry. The list of participants of the expert Blockchain discussion as follows: Dave Strauss (Hearst Digital Media), Kyle Csik (GroupM), Bob Walczak (Xaxis), Lou Sevenine (NYIAX), Tom Bollich (MadHive), Manny Puentes (Rebel AI) and Andre De Castro (Blockchain of Things).
Roundtable: The Blockchain Revolution?
When? Wed, October 25, 2017, 8:00 AM – 10:00 AM (EDT)
Where? 1221 Avenue of the Americas, New York, NY 10020
How Much? Early-bird ticket is $60.00; general admission is $79.00
To know more about the Blockchain roundtable, search for #MadTechRoundtable or follow SmartyAds on LinkedIn. Want to know more about Blockchain for the digital advertising industry? Contact us at support@smartyads.comm and let us know how we can help you.
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