Increasing campaign effectiveness
Reinforcing media-trading capabilities
Adding effective optimization tools
Connecting multiple global partners



Boldwin strived to create a productive media-selling ecosystem that would enable publishers to access demand partners and serve video and OTT ads with greater efficiency. Together with SmartyAds Boldwin installed technology that automates monetization, facilitates, and optimizes this process.

The teams developed a step-by-step installation and customization roadmap. Such collaboration was very effective, thanks to it the technology was tailored to Baldwin’s individual requirements very quickly, thus, the goals were achieved much faster.

Download the full case study to find out which individual platform components boosted the performance of the technology and which strategies were applied by Boldwin to boost campaigns performance.