White Label Demand Side Platform

Smartyads Bidder Introduction

SmartyAds Bidder (DSP) as White Label Solution is a platform which provides direct server to server connections between Supply Side Partners and Bidder via OpenRTB protocol along with User Interface in order to create and maintain ad campaigns.

SmartyBidder White Label RTB platform guarantees clean, safe and engaging user experience. This programmatic multi-channel ad buying platform process continuously bid requests and delivers ad tags in bid responses.

KEY BENEFITS

Get access to thousands of publishers, ad networks and ad exchanges which support OpenRTB protocol to purchase ad space with lower price, but higher value

Different advertising formats available – display, mobile, video, native, etc.

Buying for the lowest possible price due to our optimization algorithms

Create the most precise auditory segments

Traffic quality check

Get stats by API in real time or observe it straight away in the dash board

White Label DSP Features

THE MODULES

Core Programmatic
Bidder

Our bidder provides fast real time
interaction between auction
participants, it processes of a huge
amount of data in a few seconds

Extensions

GeoEdge User Security
Second Price Predictor
WinRate Optimizer
CTR Booster
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Front-end User
Interface

The front-end interface was created to
provide maximum convenience for
creating campaigns, navigation, reading
and searching of articles

THE MODULES

API

API allows using general bidder functionality without compromising the User Interface.

SSP-connector

If you have direct agreements with SSP, you may operate their data via our Bidding platform

Settings

Settings include: CMS to manage content pages, managing general start/pause endpoint, QPS rate, on/off traffic to specific user etc.

EXTENSIONS

WinRate

WinRate
Optimiser

WinRate Optimiser allows
optimizing Win Rates with the help
of machine learning algorithms.

GeoEdge User

GeoEdge User
Security

This multi-layered ad verification
continuously verifies that ad quality
parameters are in line with your
predetermined policies.

Second price

Second price
predictor

The extension gathers data
about publishers and helps to
predict second price.

CTR-Booster

CTR-Booster

We created special algorithms which
analyze your statistics and allow to
measure the effectiveness of your
campaign and increase your CTR

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This extension enables the option to
spend campaign budget evenly
throughout the day with respect to
traffic daily rises and falls.

SmartyAds White Label DSP is 100% self-serve platform that gives advertisers ultimate freedom to customize the interface, fully control WHAT, HOW and AT WHAT PRICE they sell their digital ad inventory.