White Label DSP
Smartyads Bidder Introduction
SmartyAds Bidder (DSP) as White Label Solution is a platform which provides direct server to server connections between Supply Side Partners and Bidder via OpenRTB protocol along with User Interface in order to create and maintain ad campaigns.
SmartyBidder White Label RTB platform guarantees clean, safe and engaging user experience. This programmatic multi-channel ad buying platform continuously process bid requests and delivers ad tags in bid responses.
KEY BENEFITS
Get access to thousands of publishers, ad networks and ad exchanges which support OpenRTB protocol to purchase ad space with lower price, but higher value
Different advertising formats available – display, mobile, video, native, etc.
Buying for the lowest possible price due to our optimization algorithms
Create the most precise auditory segments
Traffic quality check
Get stats by API in real time or observe it straight away in the dash board
White Label DSP Features
-
Efficient Campaign Management
We created an easy-to use
interface to provide maximum
convenience campaigns running -
Advanced Targeting
Create the most precise targeting segments with unique Advanced Targeting capabilities (frequency capping, contextual targeting, URL targeting, retargeting) -
Real-time Reporting
Get most detailed quantity/quality reports & statistics by API in real-time or observe it on the dashboard
THE MODULES
Core Programmatic
Bidder
Our bidder provides fast real time
interaction between auction
participants, it processes of a huge
amount of data in a few seconds
Extensions
• GeoEdge User Security
• Second Price Predictor
• WinRate Optimizer
• CTR Booster
• Pacer
Front-end User
Interface
The front-end interface was created to
provide maximum convenience for
creating campaigns, navigation, reading
and searching of articles
API
API allows using general bidder functionality without compromising the User Interface.
SSP-connector
If you have direct agreements with SSP, you may operate their data via our Bidding platform
Settings
Settings include: CMS to manage content pages, managing general start/pause endpoint, QPS rate, on/off traffic to specific user etc.
EXTENSIONS
WinRate
Optimiser
WinRate Optimiser allows
optimizing Win Rates with the help
of machine learning algorithms.
GeoEdge User
Security
This multi-layered ad verification
continuously verifies that ad quality
parameters are in line with your
predetermined policies.
Second price
predictor
The extension gathers data
about publishers and helps to
predict second price.
CTR-Booster
We created special algorithms which
analyze your statistics and allow to
measure the effectiveness of your
campaign and increase your CTR
Pacer
This extension enables the option to
spend campaign budget evenly
throughout the day with respect to
traffic daily rises and falls.
SmartyAds White Label DSP is 100% self-serve platform that gives advertisers ultimate freedom to customize the interface, fully control WHAT, HOW and AT WHAT PRICE they buy digital ad inventory.