Our commitment to the highest quality service standards obliges us to fully embrace current legislation framework with all its progressive legislation norms and procedures. In this regard, SmartyAds declares total compliance with (CCPA) California Consumer Privacy Act that will come to enforcement in on January 1, 2020.
As an early CCPA adopter, SmartyAds cares to support you with essential information about this legislation and the effects it entails. For this reason, we’ve created this page and underlined the most important statements in the bold font, so that you could find them with ease. The terms in this text are aimed to reflect the essence of the new legislation and keep you updated about changes.
The information that SmartyAds collects on your behalf may involve Personal Customer Data which may be necessary for the purposes of CCPA. Such circumstances define you as a business and SmartyAds SSP as your service provider. Any personal data collection procedure is executed solely for the purposes of service provision.
During service provision SmartyAds SSP distributes the revenues gained from demand partners (advertisers, DPSs, media-buyers, etc.), and pays a share to the publisher (gained from serving advertisements on publisher’s ad space within particular period).
SmartyAds doesn’t charge the publisher for the usage of the personal information in any form. In case you decide to implement an option “Do not sell my personal information” on your inventory, then SmartyAds will not track incoming notifications and will stop information collection from opted-out customers.
Note, it is purely up to your discretion as a publisher to make decisions considering the necessity of ‘opt-out’ option installation. As a business, you make a decision and then instruct SmartyAds SSP service provider about it.
Your agreement to this CCPA Publishers Addendum is obligatory, so we kindly ask you to find it in your SmartyAds SSP dashboard when you sign in.
Services: SmartyAds DSP, SmartyAds Ad Exchange, SmartyAds Blockchain ad stack.
These documents contain important information considering service delivery on SmartyAds programmatic platforms. As well, these documents indicate the procedure considering personal data usage which SmartyAds provides to you in order to execute inventory purchasing from SmartyAds publishers on a targeted basis.
SmartyAds functions as a data processor on behalf of its publishers in full accordance with the General Data Protection Regulation (GDPR). The role of the data processor is not limiting you in processing user personal data for other lawful purposes and, and in regard to this, being an independent data controller.
Likewise, under CCPA obligations, SmartyAds works as a service provider for publishes and equips you with necessary personal user data via programmatic platforms. This personal data enables you to buy advertising space at publishers’ inventory on a targeted basis. The commercial agreement defines the payment model according to which you pay SmartyAds certain price for ad space purchasing.
SmartyAds doesn’t charge an advertiser for using personal information necessary for service delivery, in any form, in order to sustain SmartyAds role as publisher’s Service Provider.
It’s required from you to use personal user data provided by SmartyAds strictly as needed to enact the role of SmartyAds a Service Provider that works on behalf of SmartyAds publishers-customers. The requirement listed in this CCPA Resource page along with commercial agreement does not limit your usage of personal information in order to serve your customers, as a Business, subject to the CCPA provisions.
SmartyAds Direct Sales
In case you practice direct programmatic sales you can also provide personal user data to SmartyAds. This information will be used by SmartyAds for the sake of making action-based invoices, and for the execution of your commands as to cease personal advertising to specific customers, or provide ad fraud reports during the time of service provision. In such circumstances, you are represented as Business and SmartyAds as Service Provider.
The procedures of sharing personal information of your customers with SmartyAds and collection of this information by SmartyAds exist strictly for the sake of service provision.
The commercial agreement defines the payment model according to which you pay SmartyAds certain price for ad space purchasing. SmartyAds is under no monetary obligations for transmission of personal data related to your customers by you to SmartyAds.
In case you decide to implement an option “Do not sell my personal information” on your inventory, then SmartyAds will not track incoming notifications and will stop information collection from opted-out customers.
Note, it is purely up to your discretion as a publisher to make decisions considering the necessity of ‘opt-out’ option installation. As a business, you make a decision and then instruct SmartyAds service provider about it.
SmartyAds makes demand partner agreement to CCPA Addendum mandatory, that’s why we kindly ask you to find it in the dashboard when you sign in.
SmartyAds is ready to execute incoming instructions considering personal data erasure from you in accordance with deletion details and the request for this (the request/letter should include a specific ad ID). For this instance, SmartyAds will follow the Verifiable Consumer Request except for cases when it is defined by one or more of CCPA purposes as necessary to keep such personal information (e.g to investigate fraud occurrences or track parties responsible for it).
It is your responsibility as a business to provide Verifiable Consumer Requests to us, and it is a matter to your sole discretion to decide which requests should be satisfied and which denied based on CCPA provisions.
The description of the full deletion process you will find in the guidelines provided by SmartyAds before January 2020.
Do you have any questions considering our compliance with CCPA regulation? If so, please make sure you contact our dedicated privacy team at firstname.lastname@example.org