SmartyAds is committed to protecting your privacy.

Please read this document (“Privacy Policy”) carefully and with attention before interacting with this website and providing any personal data. If you have any questions regarding this policy, please feel free to reach out to our Data Protection Officer (DPO) for assistance at dpo@smartyads.com

SmartyAds is a member of IAB’s Transparency & Consent Framework 2.2 under number 534 in TCF Vendor List .

Section I. General Provisions

Who we are

Use of the terms "we" and "us" in this Privacy Policy means SmartyAds and its affiliates, including SmartyAds LLP, SmartyAds Inc., SmartyAds LDA. We are a software development company that is focused on providing various services in a digital advertising market. We create and operate various digital technology platforms and render related services that connect buyers with sellers of advertising inventory. Please read about SSP, DSP, and AdExchange to understand what we are doing better. We are also actively involved in software algorithms and APIs for developers.

This Privacy Policy

This Privacy Policy explains how information, including personal information, may be collected, used, and disclosed by SmartyAds advertisement materials and/or inventory with respect to the use of this website located at www.smartyads.com (the "Website" or the "Site")

For more information how SmartyAds operates with your data while providing services please visit Services Privacy Policy.

Contact Us

Data Controller

In relation to personal data collected on this website, SmartyAds acts as a data controller.

Contact details:

Name: SmartyAds Inc.

Address: 1201 N. Orange Street, Suite

762, Wilmington, New Castle

County, DE 19801

Phone: +1 516 243 1241

Data Protection Officer

To ensure our compliance with various applicable privacy regulations SmartyAds has appointed a data protection officer. If you have questions, want to find out more about our privacy practices, or if you would like to make a complaint, please contact our Data Protection Officer by e-mail: dpo@smartyads.com

Changes to this policy

We retain the right to periodically revise this Privacy Policy. The most recent version of the Privacy Policy will dictate how your information is handled and will always be accessible on our Privacy Policy page. Please revise this Policy regularly to stay updated.

Section II. Personal Information Collected

When you access and browse our website, we may collect certain personal information either automatically or voluntarily. We categorise collected data as follows:

  • Cookie Data
  • Subscription Data
  • Contact Forms Data
  • Request a Demo Data
Cookie Data

We collect a variety of data using cookies and various other standard (typical for the industry) technology, including:

Cookies. Cookies are a technology that is based on small-size data files containing a string of alphanumeric characters that usually include a unique identifier and are placed on a user’s device or computer. Cookies are usually stored at the user's computer permanently (persistent cookies) or temporarily. We use cookies to maintain security , operate the website, show relevant advertisements, and optimize user experience.

Tags and Pixels.Tags and Pixels are blocks of code that we may use to track your browsing on the Internet: from resources to any particular websites or applications to track your browsing behavior. Sometimes web beacons are used for these purposes as well. They are usually transparent or invisible graphic images, no larger than 1x1 pixel, they are placed on a page or otherwise. It is often used in combination with cookies.

Cookie Data is categorized as follows:

  • Strictly necessary cookies
  • Preference cookies
  • Statistics cookies
  • Marketing cookies
Strictly necessary cookies
1.gif This cookie is used to count the number of sessions to the website, necessary for optimizing CMP product delivery Further information about these cookies are available here: https://www.cookiebot.com/en/privacy-policy/ Legitimate interest to operate the website and privilege your preferences Session
CookieConsent This cookie stores the user's cookie consent state for the current domain. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Legitimate interest to operate the website and privilege your preferences 1 year
test_cookie This cookie is used to check if the user's browser supports cookies.Further information about these cookies are available here: https://business.safety.google/privacy/ Legitimate interest to operate the website and privilege your preferences 1 day
rc::a This cookie is used to distinguish between humans and bots. Further information about these cookies are available here: https://business.safety.google/privacy/ Legitimate interest to operate the website and maintain its security Persistent
rc::c This cookie is used to distinguish between humans and bots. Further information about these cookies are available here: https://business.safety.google/privacy/ Legitimate interest to operate the website and maintain its security Session
XSRF-TOKEN This cookie is written to help with our website security in preventing Cross-Site Request Forgery attacks. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Legitimate interest to operate the website and maintain its security 1 day
li_gc This cookie is used to store guest consent to the use of cookies for non-essential purposes. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Legitimate interest to operate the website and ensure proper consent collection 180 days
__cf_bm This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of the website. Further information about these cookies are available here: https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/ Legitimate interest to operate the website and maintain its security 1 day
_cfuvid This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. Further information about these cookies are available here: https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/ Legitimate interest to operate the website and maintain its security Session
JSESSIONID This cookie preserves users' states across page requests. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Legitimate interest to operate the website and maintain its security Session
bscookie This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Legitimate interest to operate the website and provide users with its functionality 1 year
We will utilize this information should we identify any vulnerability, bug, or crash on the website to diagnose and address the issue effectively. Without it, distinguishing the cause of such malfunctions would be challenging. Also, this information helps us to keep the functionality of the website smooth and provide you with all available features.
Preference cookies
li_alerts This cookie is used to determine when and where certain pop-ups on the website should be presented for the user and remember whether the user has closed these, to keep them from showing multiple times. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Your consent 1 year
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Without this data we will not be able to correctly value your preferences.
Statistics cookies
c.gif This cookie collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent Session
_ga_# This cookie is used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent 2 years
_ga This cookie registers a unique ID that is used to generate statistical data on how the visitor uses the website. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent 2 years
__hstc This cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Further information about these cookies are available here: https://legal.hubspot.com/privacy-policy Your consent 180 days
hubspotutk This cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Further information about these cookies are available here: https://legal.hubspot.com/privacy-policy Your consent 180 days
__hssrc This cookie is used to recognise the visitor's browser upon reentry on the website. Further information about these cookies are available here: https://legal.hubspot.com/privacy-policy Your consent Session
__hssc This cookie identifies if the cookie data needs to be updated in the visitor's browser. Further information about these cookies are available here: https://legal.hubspot.com/privacy-policy Your consent 1 day
vuid This cookie collects data on the user's visits to the website, such as which pages have been read. Further information about these cookies are available here: https://vimeo.com/privacy/ Your consent 2 years
CLID This cookie collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 1 year
Marketing cookies
rp.gif This cookie is necessary for the implementation of Reddit.com's share-button function. Further information about these cookies are available here: https://www.reddit.com/policies/privacy-policy?rdt=39985 Your consent Session
MUID This cookie is used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 1 year
MR This cookie is used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor's preferences. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 7 days
SRM_B This cookie tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 1 year
SM This cookie registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent Session
MR This cookie is used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor's preferences. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 7 days
ANONCHK This cookie registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. Further information about these cookies are available here: https://privacy.microsoft.com/en-gb/privacystatement Your consent 1 day
IDE This cookie is used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent 400 days
pagead/landing This cookie collects data on visitor behaviour from multiple websites, in order to present more relevant advertisements - This also allows the website to limit the number of times that they are shown the same advertisement. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent Session
pagead/1p-user-list/# This cookie tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent Session
NID This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent 6 month
__ptq.gif This cookie sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. Further information about these cookies are available here: https://legal.hubspot.com/privacy-policy Your consent Session
lang This cookie is used to set default locale/language. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Your consent Session
li_sugr This cookie collects data on user behaviour and interaction in order to optimize the website and make advertisements on the website more relevant. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Your consent 3 months
lidc This cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Your consent 1 day
bcookie This cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. Further information about these cookies are available here: https://www.linkedin.com/legal/privacy-policy Your consent 1 year
PUMBAA_FREQ This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent Persistent
HYBRID_SLARDAR_WEBtiktok_pns_web_runtime This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent Persistent
__tea_cache_first_# This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Your consent Persistent
__tea_cache_tokens_# Pending Your consent Persistent
SLARDARtiktok_web_embed This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Your consent Persistent
__tea_sdk_ab_version_# This cookie collects data on visitors' preferences and behaviour on the website - This information is used to make content and advertisement more relevant to the specific visitor. Your consent Persistent
SLARDARwebmssdk This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Your consent Persistent
xmsi This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Your consent Persistent
_rdt_uuid This cookie is used to identify a browser over time to show relevant advertisements to you by collecting data on your preferences and behavior across multiple sites. Further information about these cookies are available here: https://www.reddit.com/policies/privacy-policy Your consent 3 months
_gcl_au This cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Further information about these cookies are available here: https://business.safety.google/privacy/ Your consent 3 months
ttwid This cookie is used by the social networking service, TikTok, for tracking the use of embedded services. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent 1 year
msToken This cookie collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent 10 days
i/jot/embeds This cookie sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. Further information about these cookies are available here: https://x.com/en/privacy Your consent Session
__tt_embed__storage_test This cookie registers data on the performance of the website’s embedded video-content. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent Session
__tt_embed__mounting This cookie registers data on the performance of the website’s embedded video-content. Further information about these cookies are available here: https://www.tiktok.com/legal/page/row/privacy-policy/en Your consent Session
ServiceWorkerLogsDatabase#SWHealthLog This cookie is necessary for the implementation and functionality of YouTube video-content on the website. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Persistent
-65e32ef7-ffd796 Pending Your consent Persistent
yt.innertube::nextId This cookie registers a unique ID to keep statistics of what videos from YouTube the user has seen. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Persistent
ytidb::LAST_RESULT_ENTRY_KEY This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Persistent
LogsDatabaseV2:V#||LogsRequestsStore This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Persistent
nextId This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
requests This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
TESTCOOKIESENABLED This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent 1 day
remote_sid This cookie is necessary for the implementation and functionality of YouTube video-content on the website. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
LAST_RESULT_ENTRY_KEY This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
YSC This cookie registers a unique ID to keep statistics of what videos from YouTube the user has seen. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
VISITOR_INFO1_LIVE This cookie tries to estimate the users' bandwidth on pages with integrated YouTube videos. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent 180 days
iU5q-!O9@$ This cookie registers a unique ID to keep statistics of what videos from YouTube the user has seen. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
#-# This cookie is used to track user’s interaction with embedded content. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-device-id This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Persistent
yt-remote-cast-installed This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-cast-available This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-session-app This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-session-name This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-fast-check-period This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
yt-remote-connected-devices This cookie stores the user's video player preferences using embedded YouTube video. Further information about these cookies are available here: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Your consent Session
smartyads_session This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services Your consent 1 day
You can opt out of these cookies by actively selecting the corresponding checkbox on the website or adjusting your cookie settings. Be aware that these cookies might be associated with our advertising and marketing efforts, serving to offer you potentially appealing deals, or control the frequency of ads you encounter. Choosing not to accept these cookies could impact the content you encounter on the websites you browse.
Subscription Data

By entering your email address in the designated field on our website, you authorize us to send you emails containing news and updates about the website, as well as information about our services.

Data

Why?

What is the legal basis for processing?

How long is it stored?

Email address

To provide you with the information about our latest news and updates

Your consent

For 1 year or unless you chose to unsubscribe

You have the option to stop receiving marketing emails by either (a) reaching out to us directly or (b) clicking the unsubscribe link provided in every marketing email you receive from us. Upon unsubscribing, your subscription data will be removed from the relevant database.

Contact Forms Data

When you reach out to us through the website forms or the contact information provided on our website, you might furnish us with the following information:

Data

Why?

What is the legal basis for processing?

How long is it stored?

Full name

To be able to address you properly

Legitimate interest in assisting you with your inquiry

For 1 year

Email address

To be able to contact you back

Legitimate interest in assisting you with your inquiry

For 1 year

Country

To be able to address you properly in relation to the services in particular country

Legitimate interest to assign a proper team to assist you

For 1 year

Phone

To be able to contact you back

Your consent

For 1 year

Company

To be able to address you properly and provide you with relevant information

Legitimate interest in assisting you with your inquiry related to particular company

For 1 year

Topic

To be able to provide you with specific assistance

Legitimate interest to assign a proper team to assist you

For 1 year

Message

To be able to analyze your issue precisely

Your consent

For 1 year

Without this information, we won't be able to resolve your issue, respond to your request, get in touch with you, or address you appropriately.

Request a Demo Data

When deciding on purchasing our services, you may request a demo to help you with your choice. For providing you a demo we may collect the following information:

Data

Why?

What is the legal basis for processing?

How long is it stored?

Full name

To be able to address you properly

Legitimate interest in assisting you with your inquiry

For 1 year

Company name

To be able to address you properly

Legitimate interest to provide you with the proper demo

For 1 year

Company type

To be able to address you properly

Legitimate interest to provide you with the proper demo

For 1 year

Annual programmatic spend

To be able to address you properly

Legitimate interest to provide you with the proper demo

For 1 year

Message

To be able to accommodate your preferences

Your consent

For 1 year

Without this information, we won't be able to provide you with the demo for our services.

Privacy Webform Data

On our website we provide you with the functionality to exercise your rights within the dedicated webform. To correctly address you with your inquiry we may ask to provide the following information:

Type of the right that you wish to exercise, information whether you are acting personally or on behalf of another person, first name, last name, email address, country, other details of the request.

We will process this information based on either our legitimate interest to assist you with your inquiry or your consent. Duration of processing constitutes 1 year, after that time Privacy Webform Data will be erased from our systems.

Please note that without this information we will not be able to assist you with your inquiry, contact you back or address you properly.

SUBSECTION FOR EEA USERS ONLY

Your Rights and Applicability of the EU Laws

Our Data Protection Officer can be reached via e-mail: dpo@smartyads.com (we have provided this information in Section I as well)

Data Subject Rights of The Residents of The European Economic Area

If you are a resident of the EEA, you have certain data protection rights. SmartyAds endeavours to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information, thus to enforce all rights provided to you under the GDPR.

The GDPR gives certain rights to individuals in relation to their personal data. Accordingly, SmartyAds are happy to offer transparency and access controls to help users take advantage of those rights.

You (as a ‘data subject’) may send requests to us regarding your personal data via email to the following address: dpo@smartyads.com

SmartyAds applies substantially similar standards of data protection to all its users, considering any limitations, exemptions, or privileges imposed by your national laws, if applicable.

At any time, you have the following rights:

You have the right to:

How?

Access

you have the right to request access to personal data we possess about you, or data we hold that requires updating or correction

you may request a copy of your data via dpo@smartyads.com

Be informed

you have the right to be informed of personal data we process and how we process it

you will be informed through:

this Privacy Policy

the information provided to you when you use our services

or we will answer your questions when you contact us

Rectification

you have the right to request correction of inaccurate data or complete information that is incomplete

you may edit your personal data within the dashboard account or by contacting us at dpo@smartyads.com

Erasure

you have the right to request erasure of certain personal data.

For example, we will delete your personal data when:

your personal data is no longer necessary for its originally intended purpose, or

you withdraw consent, and SmartyAds no longer has a legal basis for processing your personal data, or

you object to the processing, and SmartyAds lacks an overriding legitimate interest in processing that personal data.

Please note that sometimes, SmartyAds will be unable to delete your personal data. For example, when:

we have a legal obligation to keep the data, or

we need this data to establish, exercise or defend a legal claim, or

our legitimate interest in using the data overrides your interest in having it deleted. For example we may need this data to protect our systems from fraud

you may delete your data the following ways:

by erasing it from your dashboard account, or

by requesting the erasure of your data. To make such request please contact our DPO at dpo@smartyads.com

Restriction of processing

you have the right to request us to stop processing your personal data. This right is applicable if:

your data is inaccurate;

the processing of data is unlawful;

you object to the processing of your data;

we do not need your information for the originally intended purpose

you may send request to restrict processing of your data by contacting our DPO at dpo@smartyads.com

Object to processing

you have the right to object to processing of your personal data.

The right to object may be exercised in the following situations:

SmartyAds processes your personal data for direct marketing purposes, or

we process your data based on our legitimate interest

you may send your objection request to our DPO at dpo@smartyads.com

Data portability

you have the right to request a copy of your data in electronic format and also the right to transmit your data to a third-party IT environment. You may exercise the right to data portability when certain conditions apply:

the processing is based on your consent or needed for the performance of a contract with you;

the processing is made only electronically, without any paper-based files included.

you may request a copy of your data via dpo@smartyads.com

Not to be subject to Automated decision making

you have the right not to be subjected to a decision solely based on automated processing, including profiling, that has legal effects or significantly impacts them in a similar manner.

SmartyAds does not carry out this type of processing

Lodge a complaint

you have the right to file a complaint with the data protection authority in the country where you reside, permanently live, work, or where a violation of data protection occurs.

please visit website of the Data

Protection Authority in the country where you reside, permanently live, work, or where a violation of data protection occurs

UK Data Subject Rights

After Brexit, the UK is no longer regulated domestically by the EU's General Data Protection Regulation (GDPR), which governs processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-GDPR (United Kingdom General Data Protection Regulation). The new UK-GDPR took effect on January 31, 2020.

Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling and the right to lodge complaints. Please see the description of these rights above.

If you would like to exercise any of these rights (as a resident of the UK), please contact us at dpo@smartyads.com

Data Protection Rights of The Residents of Brazil

SmartyAds strives to maintain compliance with the principles and requirements of data processing under the Lei Geral de Proteção de Dados Pessoais (LGPD), including, but not limited to, age-gating requirements.

We hereby inform You about the following rights you have under the LGPD:

  • Confirmation: confirmation of the existence of processing;
  • Access: access to the data;
  • Rectification: correction of incomplete, inaccurate or outdated data; anonymization, blocking or elimination of unnecessary or excessive data or of data processed in noncompliance with the provisions of LGPD;
  • Data portability: portability of the data to other service providers or suppliers of product, at the express request;
  • Anonymization: anonymization, blocking or elimination of the personal data processed with the consent of the data subjects, except in the events set forth in article 16 of LGPD;
  • Deletion: You have the right to have your personal data deleted if the processing of that data was based on consent;
  • Information: You have the right to be informed about sub-processors and other third parties that access or process your personal data. You also have the right to be informed about Your consent choices and the consequences of refusing consent;
  • Revocation: revocation of the consent, pursuant to the provisions of paragraph 5 of article 8 of LGPD;
  • Bring complaint: lodging a complaint with the Data Protection Authority;
  • Opposing the processing of personal data where there is non-compliance with the provisions of LGPD;
  • Request review: You have the right to request the review of decisions made solely on the basis of automated processing of personal data which affect Your interests. This includes decisions used to define Your personal, professional, consumer and credit profile, or the aspects of Your personality.
  • If You would like to exercise any of these rights, please contact us via: dpo@smartyads.com
Data Protection Rights of The Residents of China

SmartyAds endeavors to uphold conformity with the principles and stipulations of data processing as per the Personal Information Protection Law (PIPL). These principles encompass accuracy, accountability, security, purpose limitation, collection limitation, openness, transparency, lawfulness, and necessity, among others.

The following rights you have under the PIPL:

  • You have the right to know, decide, refuse, and limit the handling of your personal information by others unless laws or regulations stipulate otherwise;
  • You have the right to access and copy Your personal information in a timely manner, except when the laws and regulations require confidentiality;
  • You have the right to correct or complete inaccurate personal information in a timely manner;
  • You have the right to request Us to explain Our personal information handling rules;
  • You have the right to deletion of Your personal information if (i) the agreed retention period has expired, or the handling purpose has been achieved; (ii) We as a personal information handler cease the provision of Our services; (iii) You rescind consent where the processing of personal information was based on Your consent; (iv) the information is handled in violation of laws, regulations or agreements;
  • You have the right to request Us to transfer Your personal information to another personal information handler.
  • If You would like to exercise any of these rights, please contact us via: dpo@smartyads.com

For the US Privacy Section, please visit this page.

Storage and Sharing of User Information

We do not sell or lease your personal data. Nonetheless, we might disclose your personal data if it's reasonably necessary to fulfil our commitments to you and/or for our legitimate interest in maintaining and improving the website. Specifically, your personal information may be shared with the following recipient categories:

  • our affiliates, who may act as data controllers processing your personal data, including their names and contact details, can be accessed in the footer;
  • our subcontractors and team members, such as the support team, or technical team;
  • third-party solutions that provide us with data storage facilities that are physically located in the United States;
  • government institutions that may request access to your personal data;
  • Marketing and customer relationship management services, like HubSpot ( Privacy Policy available at https://legal.hubspot.com/privacy-policy ), Microsoft Clarity ( Privacy Policy available at https://privacy.microsoft.com/en-GB/privacystatement ) that attract visitors to our website, manage leads, and improve the overall customer experience.
  • Please be aware that we and the mentioned recipients are located in regions that might not offer the same level of data protection as your home country. We will strive to safeguard your personal data during processing, storage, or transfer.

Standard Contractual Clauses:

  • If we are governed by the General Data Protection Regulation (GDPR) and transfer personal data to a country with different data protection standards than your own, we will implement additional safeguards, such as Standard Contractual Clauses (SCC). These clauses are considered suitable data protection measures under the GDPR and aim to provide a comparable level of data protection by data recipients. This involves, for instance, robust encryption before transmission, stringent encryption key requirements, and encryption of data-at-rest.

Transfer Impact Assessment:

  • Beyond the SCC, we conduct regular assessments of the recipient country’s laws and practices. This ensures that the security measures and protections implemented by that country and the data recipients are verified.
  • Security Measures (Technical and Organizational Measures):
  • We may use various measures such as data pseudonymization, encryption, anti-virus software, and strict access/transfer controls. This is not an exhaustive list but provides an overview of some of the technical and organizational measures we might employ.
Your Choices to Avoid Targeted Advertising

Notice on OBA and opt-outs.

Please be aware that although we believe that targeted advertisement is beneficial for all parties involved, we do not circumvent any devices, and there are many ways and technologies to stop receiving targeted advertising that our clients may apply using our technology. Note that different platforms and devices use different identifiers and different technologies, and also that each browser and each device has its own applicable settings. Please be advised that should you delete your cookies the information of your withdrawal from a targeted advertisement may also be deleted. Same may be applicable to cookie-blocks. Please note that you will continue to receive advertising after you opt-out, but it may not be tailored to your interests. Please also note that our opt-out mechanism is browser or device specific. Therefore, if you use multiple browsers / devices you will need to perform the opt-out operation for each browser or device. Certain devices and device configurations may prevent our opt-out from operating correctly. Persons located in the European Economic Area have the right to object to our processing of their personal data and/or revoke their consent as described below. We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers, except as required by applicable law.

In-ad opt-out

You may opt-out of OBA advertisements within a mobile website by clicking on the enhanced notice included within that advertisement, and then selecting “opt-out” within the page to which you are redirected through the following link when advertisement materials and/or inventory are shown from SmartyAds. To "Opt-out" click this link .

In-app opt-out

If your consent to the targeted advertisement was granted through the application, please withdraw your consent directly from that application. In addition, your device setting likely allows you to generally withdraw or block personalized advertising: for instance, For Apple Devices: Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting. For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest based advertising” setting. Note: The actual opt-out instructions for each device may differ slightly depending on the operating system and updates. Also, after choosing to opt-out via any of the mechanisms described, if you use a different device or a different browser, or if you delete browser cookies, you may need to repeat the opt-out steps for that particular device or browser. Please be advised that this Provision is not intended to serve as your user manual for your device, and you should always contact the manufacturer to obtain all relevant information on how to withdraw your consent.

Policy towards children

Our services are not intended for the use of children (those under the age of 18 or older if the country of your residence determines higher age restrictions). We do not knowingly collect or use personal data from children.

If you become aware that your child has provided us with personal information without your consent, please contact us at dpo@smartyads.com

If we discover that we have gathered the personal information of a child, we will promptly take appropriate measures to remove such personal data.

Important Information Regarding Social Media Websites, Testimonials, and Blog Comments Management

Please pay attention, due to the fact that our blog is maintained with the help of a third-party service, you might need to register before leaving a comment. Please also note that we are not eligible to manage your personal information or data placed in the comment section of our blog by users. In case you need to delete information containing your personal information from the comments on our blog, you’ll have to login into a third-party application or address them directly with your data deletion request.

Be aware, such tools like social media widgets, buttons, social media scripts, hyperlinks to FB, LinkedIn, Google+ or Instagram, along with Twitter, and Telegram messenger services, belong to the third-party app providers. These third-party app providers may utilize above-mentioned tools for: information collection about your on-site behavior (pages visited), viewing your IP address, and cookies collection in order to optimize and streamline your browsing experience.

All of your actions and the way you interact with these social media tools, features or the social media, gets subjected solely to their privacy policies.

Submitting your data directly through social media, as well as via comments, and forum sections on websites, remember that your personal ID information can be accessed (in case you haven’t restricted your social media privacy settings), and used by the third parties without your consent or pre-agreement.