RTB Targeting Solutions

Team up with SmartyAds and fine-tune your efforts to:

Precise campaign tune-up

Show your ads to the right people. With SmartyAds digital advertising solutions, customers get an opportunity to pick the time of the day to display the ads showing them to a group of users who browse on tablet, smartphone, or PC. You can even choose the ads to be seen by the users of particular operating system – iOS, Linux, or Windows. Let your campaigns appeal to viewers using frequency capping feature that guarantees potential buyers don’t get tired or annoyed seeing your ads. On top of classic targeting, SmartyAds’ negative targeting helps define particular audience which must not be shown the campaign.

campaign targeting
demographics targeting

Particular demographics

SmartyAds empowers you to segment the audience and select campaign parameters to address marketing efforts to a particular age group, people with certain annual income, or users that have children etc. Boost your sales and save budget indirectly by going for Internet advertising solutions we have developed for you. Encourage only the accurate users to come on board and browse through your offers by prompting the chosen demographic groups to see your ads. If you are a publisher, secure the sales stream by displaying only those ads appealing to your visitors.

Certain geography

SmartyAds ad solutions allow determining specific location the leads should come from. Tailor your campaigns for a certain country, particular state, or top cities, and decide where to tell the story of your brand. Our team goes above and beyond to specify the reach of your campaign drilling down location targeting settings to as far as zip code levels. We streamline your advertising efforts offering the broadest geo selection to meet your specific marketing goals.

geo targeting

Use our intelligent ad solutions and shape up your performance by:

retargeting

Retargeting

Try your hand at retargeting. Explore cross-device online advertising further staying in touch with users that have already been to your website but haven’t bought anything yet. Bring your ads in front of core audience after their first glance at your products. Do not let your potential customers wander away and use retargeting cookie-matching solution of our RTB ecosystem to follow the users all around the Internet. Turn potential customers into happy buyers recapturing their attention with SmartyAds’ advertising solution.

Conversion tracking

Keep your eyes peeled and track where your potential clients make their way to after dropping by at your website. SmartyAds online advertising solutions help you see what happens next: whether a user orders your products, gets the app, or subscribes for news alerts etc. Define what particular ads turn your promo efforts into cash. Stay informed, compare sales streams, and find the right balance to allocate marketing budgets smarter.

Conversion tracking
Interaction tracking

Interaction tracking

SmartyAds strives to bring innovative ad solutions that help you measure campaign performance to make them even more compelling. Scoop the insights of quality of engagement with the bounded audience. Select interaction events to track the impact of particular impressions. Secure returns by placing ads in front of a highly specific audience later on and generate more deals by tossing the ideas that simply don’t work for your business.