How Google, Pinterest and Apple take advantage of Machine Learning
Machine learning is the hot-button trend now. It’s analogous to morning exercise - everyone talks about it but nobody does it. But just like with exercises it’s a common thing for most people, but not for all of them. Actually, almost every company from Forbes’ 500 list uses Machine Learning to make their profit. So let’s take a look at some not-so-obvious options to benefit from the technology.
You can make user content relevant
Filtering user content. Seriously, take a look at random comments on Reddit, youtube or anywhere else - usually, it’s full of mistakes, arrogance and trolling. With the help of machine learning, you can do the same thing Google did with spam. Thanks to machine learning we beat spam and now you could divide user content into the useful and the unnecessary.
Who uses it:
- Pinterest uses ML to show you content relevant to you
- Yelp uses ML to sort uploaded photos
- Disqus uses ML to filter spam
You can find the product faster
Why is Google the most popular search engine? Every other search engine can process the data and find the results. But Google finds the most relevant link for you. And of course, Google uses ML for it. And Google is not the only one:
- Apple uses it to show the most relevant queries in their AppStore Home
- Depot uses it to find the most relevant products for customers. For example, a bath adjusted to the client’s needs.
- Intuit uses ML to bring you the form you’re looking for.
You can understand the pattern of the customer
It’s the most common way to use ML. For instance, some film production studio releases the trailer for their film. And this studio will see the reaction of the audience to change something in the script of the film. Or a video game developer would use a trailer for the same reason - to learn what the audience wants and to give it to them. But there are dozens of thousands of comments so how could they find what they need? Thanks to machine learning it’s possible.
There are many ways to make use of Machine Learning. It’s only the beginning of the era, and the possibilities are endless. For a start, you could use it to reduce your ad spend and increase the effectiveness of your ads with SmartyAds.
Learn more about the SmartyAds ad opportunities at https://smartyads.com/.
Irina Kovalenko, CMO of SmartyAds