How Google, Pinterest and Apple take advantage of Machine Learning


Machine learning is the hot-button trend now. It’s analogous to morning exercise – everyone talks about it but nobody does it. But just like with exercises it’s a common thing for most people, but not all of them. Actually, almost every company from Forbes’ 500 list uses Machine Learning to make their profit. And we’ll tell you how they do it without resorting to specialist jargon, We promise. So let’s take a look at some not-so-obvious options to make a profit from machine learning.

You can make user content relevant

User content. Usually it’s awful. No seriously, take a look at random comments on reddit, youtube or anywhere else – usually it’s full of mistakes, arrogance and trolling. With the help of machine learning you can do the same thing Google did with spam. Thanks to machine learning we beat spam and now you could divide user content into the useful and the unnecessary.

Who uses it:

    Pinterest uses ML to show you content relevant to you
    Yelp uses ML to sort uploaded photos
    Disqus uses ML to filter spam

You could find the product faster

Why is Google the most used search engine? Every single search engine could process the data and find the results. But Google finds the most relevant link for you. And of course Google uses ML for it. And Google is not the only one.

Apple uses it to show the most relevant queries in their AppStore

Home Depot uses it to find the most relevant products for customers. For example, a bath adjusted to the client’s needs.

Intuit uses ML to bring you the form you’re looking for.

You can understand the pattern of the customer

It’s the most common way to use ML. For instance some film production studio releases the trailer of their film. And this studio will see the reaction of the audience to change something in the script of the film. Or a videogame developer would use a trailer for the same reason – to learn what the audience wants and to give it to them. But there’s dozens of thousands of comments so how could they find what they need? Thanks to machine learning it’s possible.

There’s some ways to make use of Machine Learning. It’s only the beginning of the era, and the possibilities are endless. If you want to improve your product, if you want to be in tune with the times – look into Machine Learning. And for a start you could use it for reducing your spending and increasing the effectiveness of your ads with SmartyAds.

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