Programmatic Display
Advertising Platform
Move from exhausted ad formats to multifaceted display advertising. The visual communication with your consumers empowered by real-time bidding allows to amplify your brand’s message and reach maximum conversions.
Contact Us What is Programmatic Display Advertising?
Can you recall at least one-two ads you heard or saw yesterday? High chances your answer is no, this happens because online advertising noise is overwhelming. Promoting their products or services the companies are chaotically bombarding their customers with generic ad creatives across the wrong content consumption channels.
Display advertising is designed for impactful advertising campaigns that resonate with people directly, affecting their emotions through memorable visualization. SmartyAds display advertising solutions unleash the full potential of every display digital marketing campaign, channeling your offer through suitable channels to the right audiences with precise targeting.
Display advertising platform: how it works
1. The user surfs the web
2. Displaying ads find the user according to chosen targeting options: location, age, IP, Browser, OS, etc.
3. The user sees banner/video/rich media, or another ad creative on a target device.
4. The user converts on a brand’s site or returns later for post-conversion.
Programmatic Display Ads for every taste
Banner ads
Programmatic banner ads are the most affordable static ad formats. Using SmartyAds banner ad exchange you can experiment with creatives, and put UTM tags to track their performance.
Rich media
These are in-banner videos enriched with interactive elements that open on top of the page. As in-stream videos they can be pre-roll, mid-roll or post-roll ads. All of these types are especially effective for raising engagement and brand awareness.
Video ads
Pre-rolls, mid-rolls or post-rolls, such creatives appear before the video, at the middle or after and convey the ad message in the most memorable way. Video ads allow to create compelling brand stories and accommodate more information than static formats.
Native
Native display ads for programmatic campaigns include in-feed units, promoted listings, recommendation widgets or customly created sponsored content. All of these ads perfectly replicate the website look, feel, and content so that they don’t interfere with website experience and provide true customer value.
Connected TV ads
Pre-rolls, mid-rolls or post-rolls, such creatives appear before the video, at the middle or after and convey the ad message in the most memorable way. Video ads allow to create compelling brand stories and accommodate more information than static formats.
IAB rising stars
Billboards, Filmstrips, Portrait Pushdowns, Sidekicks, and Sliders. These ad formats kick-start the next generation of interactive advertising. They come in variety of sizes and use LEAN Principles of non-intrusive, universally supported lightweight creatives.
Maximum Profit for Publishers and Advertisers
Display advertising platforms like SmartyAds are based on real-time bidding - the algorithm that delivers uncompromised effectiveness for both sides of online trading: demand and supply parties. We support display advertising with a robust infrastructure.
1
To automate the process of inventory buying and campaign management the publishers register on SSP and media-buyers on DSP display advertising platform.
2
Through self-serve dashboard buyers and sellers pre-define ad placement, budget, targeting, floor price, and other parameters.
3
The trading desk checks inventory’s relevance to campaign’s parameters and makes the bid.
4
Ad exchange (marketplace) defines the highest bid for the inventory. The winning bidder pays the price offered by the second-highest bidder + $0.01. The deal is closed!
Results from using RTB Display Advertising Platform:
Higher revenues
With 2nd price auction advertisers pay less & publishers maximize the inventory value to the fullest with broadest bidding opportunities.
Better Reach
With 2nd price auction advertisers pay less & publishers maximize the inventory value to the fullest with broadest bidding opportunities.
Engagement Optimization
High-performing visual ad formats drive better engagement, retention, and increase the lifetime value for every user.
Future Insights
In-built analytics allow to analyze every aspect of campaign effectiveness, understand which ads, channels, resolutions work best for your inventory and more.
