Programmatic Advertising

SmartyAds’ programmatic suite for greater sales and brand awareness

How does programmatic advertising work?

Programmatic advertising technology that SmartyAds offers is a RTB platform for both brand managers and ad publishers that allows automating the whole process of making a decision and weighing up the options in a blink of an eye.

The workflow is seamless due to programmatic advertising software key features ad solution benefits we offer.

Programmatic ad inventory purchasing can be set to target particular audiences and geo locations of your choice. With innovative way to seal the deals, there are no one-on-one price negotiations and tiring debates between the parties with programmatic because ad buying is done automatically.

Is Programmatic advertising equal to RTB?

Does programmatic equal RTB? No, not really. Programmatic ad space buying is just one of the ways real-time auctions work. It is one of the methods but not the only one. Real-Time auction online allows organizing the bidding among buyers and sellers, when programmatic suite and advertising software broadens the opportunities letting advertisers buy appealing ad space from a particular digital publisher. At SmartyAds, we offer a handful of opportunities to monetize ad space and buy impressions using the power of programmatic advertising as well as real time bidding.

How do I benefit from Programmatic solutions?

Whether an ad agency or a digital publisher, you get plenty of advantages when come aboard and decide to complement existing marketing strategy with programmatic ad solution. Let us guide you through the benefits of programmatic for online advertising.

Power of programmatic marketing for publishers

Enhance the value of your content with SmartyAds. Unlike with conventional direct sales, digital content owners get a chance to match marketers with the exact audiences they chase and try to catch. SmartyAds helps publishers of digital content to segment the inventory they have to define the parts that perform best with certain advertisers. Reduce costs and boost margins by choosing a programmatic path and using the advertising software we have created. SmartyAds’ SSP offers a great chance for publishers to seize the opportunity to take full controls of their business growth.

Programmatic buying for marketers to greater brand awareness

SmartyAds’ DSP is an all-in-one advertising platform to manage successful and profitable campaigns in a programmatic way. Our team has created a friendly user interface backed up by machine learning to streamline marketing efforts and attract more potential customers to your brand. We present a unique opportunity to reach out to users through omni-channel b2b advertising tool whether creating more brand awareness for a small or well-established business. SmartyAds empowers clients to plan and successfully execute campaigns that are second and generate more advertising revenue.

Way to go: programmatic or programmable?

Bringing powerful programmatic suite to clients’ fingertips, we keep on evolving along with the needs to tackle the challenges of modern digital advertising market present. SmartyAds explores emerging trends and listens to clients’ demands offering innovative technology to benefit digital publishers and brand marketers. We allow market players take their relationships to the next level and explore the programmable age along with SmartyAds. With Programmable Bidder we present, there is no necessity to build everything from scratch: you can simply run a few updates to standard bidding solution and voila! As a publisher and advertiser, our customers can lower bandwidth and server costs, optimize bid stream and approach potential customers with more personalization infusing third party algorithms in existing in-house bidder. We teach the ways to effective media buying with programmatic of present day and programmable solutions of the nearing future.

Keen on increasing sales and generate more revenues from online content along with SmartyAds!