We've been hard at work, tirelessly crafting a fresh round of white-label DSP features that will leave you delighted. Overall, in this release, we're empowering white-label DSP owners with new tools for convenient reporting and leverage for cost optimization and improved campaign performance. Additionally, as we increased the maximum file size limit in the Creative Library, DSP owners can leverage higher-quality creatives, explore diverse formats, and enhance branding and messaging. Wait, that’s not all; there’s also added IPv6 support and much more to learn about, so let’s start!

Presets in Admin’s and User’s report

The convenience and effectiveness of your analysis significantly rely on your ability to handle it. To enhance this aspect, we have developed practical presets encompassing various metrics tailored for analysis purposes. These presets are available for both User and Admin roles, enabling you to generate reports with a simple click, eliminating the need to create a customized report for every analysis.

In General Report and Reports below Metrics, you will find a new section, “Presets“. It will contain a single dropdown list with existing presets. Here you can create new presets and update and delete existing ones.


When you choose the preset from the dropdown list, you’ll see the icon “Update preset“ and “Delete preset“ next to it. Note: the user can only access presets created under their own account. If the admin logs in under another account, then in the Reports section admin will see the user’s presets, and their own presets in the General Reports.

Campaigns optimization KPI

Let us introduce the biggest update in this round of updates — the campaign optimization KPI for such goals as Impressions, Conversions, or Clicks (it can be set on the campaign item level). When you select one of these options, the system will display a KPI goal — an essential value that should be reached for the campaign.

How is this going to be beneficial? By utilizing the algorithmic campaign optimization feature, DSP owners can improve the performance of campaigns. The system will calculate the maximum bid price per impression, click, or conversion based on the campaign budget and specified KPI goals. This ensures that bids are strategically placed to maximize the chances of achieving the desired campaign outcomes. More so, the algorithm will help DSP owners optimize costs by filtering out non-effective traffic.

One more way to count impressions

When you manage endpoint settings as an Admin, you can see that we’ve added BURL that you can use as another tracking type for impressions. Impressions will be recorded at the moment when the SSP partner will require BURL in the bid response. 

*The BURL field was introduced with v5.2 of the BidSwitch protocol; the purpose of it was to adjust to the latest OpenRTB specification updates — namely, to standardize the billing mechanism for Server-to-Server (s2s) notifications sent to Buyers. Read more about this field in the BidSwitch BURL overview

Campaign Optimization rules in the Admin section

We’ve added a new feature, Optimization rules, in the Admin section after Manage SSP endpoints. With this new feature applied to domains/bundles, you gain greater flexibility to apply tailor-made optimization strategies to prioritize specific sources for bidding while avoiding those that may not yield favorable results for certain campaigns.

Increased size for your files in the Creative Library

We’ve increased the max size of the files uploaded to the Creative Library on the DSP platform from 2MB to 20 MB. With the increased max file size of 20MB, you can upload larger, higher-quality creatives to the Creative Library. This opens up opportunities to include more visually engaging elements such as high-resolution images, videos, animations, and interactive features. As a result, campaigns can deliver more immersive and impactful user experiences.

Added IPv6 support

The system now has the capability to handle requests that contain only an IPv6 address without an IPv4 address. Previously, the system required requests to include both IPv6 and IPv4 addresses to process them properly. However, with the newly added support, requests solely containing an IPv6 address can be accommodated and processed successfully by the system. This update ensures compatibility and seamless functioning with IPv6-only environments or in situations where IPv4 addresses are unavailable or required.


Updated supply setting section and the browser name database

To make the Supply Settings section interface more user-friendly and easy to use, we’ve improved the design: made the graphs more appealing and minimalistic by hiding the legends in the tables. We’ve also improved the navigation to be more streamlined and intuitive when you select or unselect a particular SSP or list of SSPs you want to manage. 

In addition, we’ve updated the browser name database so that the system can successfully identify all currently available browsers.

Seamless system performance

In this round of updates, as always, we tried to approach improvements comprehensively, so we analyzed what operational moments needed our attention most and fixed potential shortcomings. For example, we fixed the validation error that occurred in the Click URL field with the macros and error messages that were not correctly displayed in the filter list. We removed redundant fields in some of the forms and fixed general issues with reports and the Google Maps API key. We’ve fixed the issues with Calendar, so now you can freely choose a custom range in it. 

The last word

The release of SmartyAds white-label DSP 2.2 brings many exciting features and enhancements that empower white-label DSP owners with greater convenience, cost optimization, and improved campaign performance. 

Adding presets in Admin and User reports will streamline the analysis process, while the campaign optimization KPI enables DSP owners to maximize campaign outcomes and optimize costs. More so, introducing optimization rules and the updated supply setting section provide more flexibility and customization options.

In the next version, we plan to implement outstanding and useful features, so if you have ideas or suggestions regarding the functionality you would like to see in the new update, don’t hesitate to let us know. 

Haven’t you experienced the power of white-label DSP yet? Get started today!