SmartyAds DMP is a cloud-based platform that accumulates, segments, and organizes user data from various sources in one place in order to let the brands personalize their communication with customers and facilitate quick achievement of their strategic business goals.
SmartyAds DMP lets you collect your own first-party data from CRM, websites, apps, search networks, and other channels, providing a single holistic view on your customer base. Access to information of this kind significantly increases accuracy of targeted advertising since ads are delivered to the customers at the right time, screen, and context.
Your first-party data is the most valuable marketing asset and SmartyAds DMP is a platform that makes it work for you. What’s the main benefit of it? The first-party data is unique data that belongs to your brand. It’s not shared with anyone else. As the data owner, you know exactly where it came from, and you save a great share of money as you don’t have to purchase it from outside.
SmartyAds DMP lets you store, process, and act on your user data effectively everywhere you are in the number of ways: