Brands and Agencies
Brands and Agencies
Data-driven programmatic media buying solutions for brands, media buyers, and agencies
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Demand Side Platform
Launch and manage omnichannel campaigns across mobile, display, native, video ad formats
Data Management Platform
Transform your data into smart data that powers personalized advertising across all channels and digital dimensions
Publishers and App Developers
Publishers and App Developers
Programmatic ad monetization and yield management solutions for web and mobile publishers
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Supply Side Platform
Get advanced control to manage your demand partners across all channels and formats
Enterprises and Ad Tech Partners
Enterprises and Ad Tech Partners
White Label Solutions
Fully customizable White Label advertising platforms to launch your own business
In-House Toolbox
A compex toolbox that integrates your advertising and analytics, so you can act on customer insights faster
Blockchain Ad Stack
Designed to bring transparency to programmatic digital advertising
Ad Exchange
Programmatic ad marketplace with prioritized access to demand partners via direct publisher relationships
Customer Data Platform
Consolidate all user data in one hub, get to know your customers better and manage campaigns effectively
Quantum Analytics
Get actionable insights through data visualization in a new, real-time analytics and reporting platform

SmartyAds Data Management Platform

For ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising.
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SmartyAds DMP – Your cross-channel user database for highly-targeted ad campaigns.
 

SmartyAds DMP Overview

SmartyAds DMP is a cloud-based platform that accumulates, segments, and organizes user data from various sources in one place in order to let the brands personalize their communication with customers and facilitate quick achievement of their strategic business goals.

SmartyAds DMP lets you collect your own first-party data from CRM, websites, apps, search networks, and other channels, providing a single holistic view on your customer base. Access to information of this kind significantly increases accuracy of targeted advertising since ads are delivered to the customers at the right time, screen, and context.

Your first-party data is the most valuable marketing asset and SmartyAds DMP is a platform that makes it work for you. What’s the main benefit of it? The first-party data is unique data that belongs to your brand. It’s not shared with anyone else. As the data owner, you know exactly where it came from, and you save a great share of money as you don’t have to purchase it from outside.

SmartyAds DMP lets you store, process, and act on your user data effectively everywhere you are in the number of ways:

  • segment your audience by examining and collecting relevant data on it
  • integrate 3rd party data and obtain 360° view on your customer base
  • create powerful look-alike audiences using first-party data sets
  • narrow down the targeting of digital advertising
  • optimize advertising budget costs to improve ROI and more
  • improve conversion and engagement by creating hyper-targeted advertising campaigns

How it Works?

Aggregate
Data Sources
Integrate
Data Sources
Deploy
Actionable Insights
SmartyAds DMP provides detailed information about the consumer, using it programmatic software makes targeting more precise. Due to this, the level of ad delivery precision increases and conversion rates, user engagement, and ROI grow. All that you have to do is to set specific characteristics of your audience, let the platform find your perfect users and serve them ads through DSP (based on their individual information).

Features

 
Safe and secure
for user data
storage
 
AI and MA-powered,
intelligent by
design
 
Easy to adjust,
customize, and
implement
 
Universally
integrated with
various channels

Key Benefits of SmartyAds DMP Sample

Data unification
SmartyAds DMP aggregates both the first-party and third-party data across the channels and unifies them into one easy-to-use platform.
Scalability
You can enrich your first-party data by integrating second- and third-party data from external sources to make targeting even more proficient.
Precision
Define devices and time of the day when your users are most active and serve your targeted ads accordingly to generate better results.
Customer insights
SmartyAds DMP aggregates both the first-party and third-party data across the channels and unifies them into one easy-to-use platform.
Focus
Use all types of user data to personalize your advertising and channel it to the highly interested, motivated customers who convert better.
Cost-effectiveness
Fine-tune frequency capping on your demand-side platform in order to save money on excessive ad impressions that lower ad campaign effectiveness.

Why Us

SmartyAds Ad Stack includes DSP, SSP, DMP and other digital solutions designed to make your advertising efficient, engaging, and profitable. Apart from in-depth audience segmentation and targeting, MA and AI algorithms of SmartyAds DMP enable expanding your existing customer base via look-alike modeling. Foster intelligent omnichannel communications with your customers and maximize the value of every ad impression you serve.
Get a personalized demo
and discover how SmartyAds DMP can help you cater to each customer’s unique needs.
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