SSP Guide (Getting Started)

Page interface

Page contains following areas:

  1. User profile link. Click it when you need to view or change your profile settings or log out.
  2. Sections tabs. Here you can switch between tabs (Dashboard, Inventory, Deals, Report, Billing).
  3. Section page. This area displays all information of selected section.

You can also find help with SDK or API by hovering the mouse over Help button.

Dashboard

The Dashboard is your main page when you are logged into the Platform. Here you can view the data on your revenue, impressions and fill rate, your current balance and transaction history, and the charts of TOP-5 performing inventories and placements.

You can view statistics by different time periods. To do so, click on dates in the upper right corner and select dates or select Today, Last 7 Days, Last 30 Days, This Month, or Lifetime.

How to add an Inventory

To get started, go to Inventory page.

Click Add Inventory button to create new inventory. Then choose inventory type: Android Application, iOS Application, or Web Site.

 

Warning: You won't be able to change its type later, so make sure to choose correct type. On the page opened, fill in the fields:

  • Inventory Name - set the name to recognize this inventory amongst your other inventories. Field is required.
  • Domain (for a website) or application bundle (for Android app) or iTunes ID (for iOS app). Field is required.
  • Language – select the content target language. English is set by default. Field is required.
  • Supply Categories — choose one or more categories that represent your content.
  • Left list contains all categories, right list contains categories you selected. Single click moves category from one list to another.
  • Note: Name of each category begins from code such as 'IAB5-1' which is standard IAB (Interactive Advertising Bureau) code for that category.
  • For example, you can choose both categories Automotive and Travel if your content is autotravels.
  • Filter Categories — choose content categories you would like to block.
  • Blocked Domains — you can set top-level domains of organizations whose content you don't want to display in your inventory.

Click 'Save changes'. Now this inventory will appear on the Inventory page:

New inventory needs administrator's approval. After the administrator checks that your inventory has adequate content and audience, it will be activated, and then you can start making money by selling ad placements. You can edit your inventory at any time. After creating inventory, you have to add some placements to it. To add a banner, video or native placement, click one of the buttons on the right of an inventory.

Adding a Banner Placement

Fill the fields on page (Name and Size or Width/Height is required):

  • Placement Name
  • Position — you can specify the position of your placement on the page.
  • Size, Width and Height — enter Width and Height of your banner place manually if you have a custom size placement or select IAB Size if size is standard. It's recommended to use one of the common sizes for better fill rates.
  • Serve All Acceptable — if you turn this setting ON, we can resize banners of acceptable sizes to fit your placement size.
  • Floor Price (CPM) and Optimal Floor Price— set your floor price for one thousand impressions manually or let us determine the optimal floor price for the placement dynamically.To set different floor price for different countries, click on planet image in 'Floor price' field. In pop-up window, click on Country field and select countries, then set floor price for them and click 'Done'. Repeat that consequence for each set of countries with different floor price and click 'Save' after finished.

  • If you choose to use the optimal floor price, you can leave the Floor Price (CPM) field empty. To set the minimal price for the optimal price floor, you'll need to fill in the Floor Price (CPM) field first and then turn Optimal Floor Price setting to ON.
  • Blocked Ad Types — you can choose to block unwanted ad types (for example, iframe and XHTML Text Ad).
  • Blocked Placement Attributes — ads can be blocked by specific attributes selected from the list.
  • Back fill / Passback tag — an optional tag to use in case the placement is not filled by our service.

Adding a Video Placement

Fill in the fields in the Video Placement form which is similar to the Banner ad form:

Placement Name

  • Position — you can specify the position of your placement on the page.
  • Floor Price (CPM) and Optimal Floor Price— set your floor price for one thousand impressions manually or let us determine the optimal floor price for the placement dynamically. If you choose to use the optimal floor price, you can leave the Floor Price (CPM) field empty. To set the minimal price for the optimal price floor, you'll need to fill in the Floor Price (CPM) field first and then turn Optimal Floor Price setting to ON.
  • Blocked Placement Attributes — ads can be blocked by specific attributes selected from the list.

There’re also several specific fields:

  • Video Linearity — In-Stream (inside your video player) or Out-Stream (placed within non-video content).
  • Video Start Delay (for linear video) — the ad can appear before (pre-roll) or during (mid-roll) a piece of video content. For mid-roll, you can specify the exact Start Delay In Seconds in the corresponding field. You can also select generic pre-roll and generic mid-roll.
  • Placing (for non-linear video) — type of content in which the video will be placed.
  • Playback Methods — choose how video playback is initiated. Depending on this setting, the ad can be played automatically with sound on or off, played on user click or on mouse-over.
  • Allow Skip, Skip Delay — if you set skip to YES, after a specified delay a skip button to end playback will be displayed to user.
  • Serve ads via API(VPAID) link (for non-linear video) — if you choose this option, you will need to embed generated API link into the player's ad-serving interface and replace its macros with actual values.
  • Supported MIME Types (for linear video and VPAID non-linear video) — choose video format types supported by your player.

Adding Native Placement

Fill in the fields:

Fill in the following inputs: 

  • Placement Name
  • Width and Height
  • Floor Price (CPM) and Optimal Floor Price— set your floor price for one thousand impressions manually or let us determine the optimal floor price for the placement dynamically. If you choose to use the optimal floor price, you can leave the Floor Price (CPM) field empty. To set the minimal price for the optimal price floor, you'll need to fill in the Floor Price (CPM) field first and then turn Optimal Floor Price setting to ON.
  • Ad Title / Title Length — set length of title or disable this option.
  • Ad Description / Description Length — set length of description or disable this option.
  • Ad Image / Image Type — set type of image you allow.
  • Ad Environment — select preferred environment: Content-centric context, Social-centric context, or Product context. Advanced Ad Settings — select type of content you prefer for placement. Ad Unit Options — select option (In the feed of content, In the atomic unit of the content, Outside the core content, Recommendation widget).

Private Marketplace Deals

To sell your placements in the private marketplace auction, you can use Deals feature. To get started, open Deals section and fill the new deal fields. To add a new deal if some deals have been already created, click "+" button.

Set the title, floor price, placement, type of auction, and the estimated impressions count and revenue ($). The deal will be assigned a unique hash id.

To change deal settings, click Edit in the right column of the record. When your estimates are exceeded, the deal will be turned off automatically, and the deal placement will go to open exchange with second price auction.

Adding Billing information

To receive revenue, you will need to fill in your cashout information. In the navigation bar, click Cashout link in Billing menu. On Cashout Settings page, you can set automatic cashout to get your revenue automatically each month.

You can choose between PayPal and Wire Transfer cashout options in 'Default cashout method' area.

To set cashout via PayPal, fill in PayPal Email (required field). To set cashout via WireTransfer, you have to fill in all fields on the page, including routing number (which depends on your region) and account number (International Bank Account Number).

Your revenue will be available for cashout when it reaches $50.00 for PayPal, or $100.00 for Wire Transfer. Money will be withdrawn automatically each month (unless you choose to freeze cashout).

You can see your balance and the date, and amount of money to be withdrawn in your Dashboard.

For the detailed statistics on your earn and cashout, check out your transactions in Billing->Transaction History.

Here's how the transaction history search results will look like.

Viewing Report

Report is a handy way of presenting data with charts and numbers that reflect your inventory performance and revenue. Click Report in the navigation menu.

Click on date range to set date range for your report manually or select available date range: Today, Last 7 Days, Last 30 Days, This Month, or Lifetime. On the left side you can choose the type of view of report: by date, inventory, placement, countries (shown on map) or view suspicious-looking requests. Below the graph you can see table view of report data. You can export this data to email or download it in XLS, XLSX, PDF or CSV formats.

Click Inventory, Placement, Deal, or Geo tab in the sidebar on the left to view the charts by inventory, placement or deal, or grouped by country. You can also see the information about suspicious-looking requests in the corresponding tab.