We carefully select materials that smart people write for other smart people in B2B ad tech segment.
Cases, tips, blog posts, tutorials, infographics, survey insights, this is what we publish here.
We like long, complex, and thought-provoking articles that equip our readers with essential industry insights and inspire them for further actions.
We also write expert content, practical content for advertisers and publishers, and ‘how-to’ guidelines that help our readers grasp complicated ad tech notions easily.
If you’re well-versed in digital advertising, ad tech or martech areas and you have something to share with the world, don’t hesitate to apply and become our honored contributor.
Please make sure the subject of your article matches one of the following subjects listed below.
Regard them as broad categories rather than narrow subjects. Sure thing, in your article they can overlap.
We need articles with unique and interesting content, that cannot be found in another blog post of ours or somewhere reworded on the Internet. Humorous (where appropriate) and lively writing style, metaphors, examples, and comparisons are highly valued and encouraged!
Also, if you write for us, analytical skills are the best set of skills you can possess. If you know how to extract and communicate insights from original surveys, polls or other data sources, you’re our superhero.
Your article should not be overly self-promotional; it needs to be able to deliver the value and educate the readers.
We don’t trade water in our articles, so please be sure to avoid excessive generalizations, cliche phrases, and sentences that repeat the same idea over and over. Where possible, support your arguments with examples and data.
We expect from your articles to be 900 to 2000 word long because that’s when they’re perfectly able to uncover the subject. The article needs to have all the essential parts:
Capitalize only main heading (H1). For this, use title capitalization tool.
Where possible, include the visuals to the paragraphs (screenshots, examples, infographics, charts, and graphics), this will significantly improve readability. If the article includes visuals taken from the web or a quote, give them a proper attribution and provide a link to the original source.
Two to three sentences is a perfect length for the paragraph. Make sure to check the grammar with Grammarly tool and proofread it several times before submitting. And yep, you have our look of approval if you write articles in Google Docs.
We accept 1 link to your blog and 3 to 7 links to the external, authoritative non-commercial sources. Just a few examples of such: Emarketer, Business Insider, Huffington Post, Entrepreneur, AdExchanger, Digiday, Statista, etc.
We’ll highly appreciate if you also include links to the other thematically-related posts from our blog.
With every article, you need to submit a featured image in 850*550 px resolution.
Avoid using generic and uninformative pictures and illustrations within the text. When possible, make your own screenshots, f.g from Google Trends or create the custom graphics from stats using graphic editors like Canva, Infogram, etc.
In case you pick a stock image as the main picture, select more or less unusual themes, don’t bore your readers with another handshake or smiley face on office background :)
People understand that media are sponsored by brands, but they appreciate when it’s done interestingly, originally and with style. Want to share a unique insight? You can make it true placing your paid sponsored article at SmartyAds blog.
Sponsored content is an excellent opportunity for your brand to meet with potential consumers in a trusted, non-salesy conversational environment where people find information for their own use, entertainment, and sharing.