Even just a few months ago the advertising market was somewhat like standing on a roof with a megaphone. You could reach a lot of people, but not always the right people.

Now programmatic advertising changed it. What it allows the advertiser to do is to speak directly to their future customers. It’s a new trend, however, most people are too afraid to use it because it’s complicated and somewhat of a mystery. And mystery always comes with suspense and anxiety. So let’s pull back the shroud of secrecy and learn how programmatic advertising could actually be useful.

The main benefit of programmatic advertising is the precise targeting. Thanks to the Deep Machine Learning Programmatic Advertising Platform is able to identify online customers by:

  • Demographics
  • Geography
  • Interests
  • Time of Day
  • Weather
  • Device
  • in addition to age, sex and location which are kinda old news.

Let’s say you want to sell surfboards. With using programmatic advertising you’ll be able to reach people who live within 3 minutes of the beach, who use multiple devices, on a lunch break on sunny days. It’s a huge step forward, with traditional advertising methods this task could be challenging to say the least. And for programmatic advertising professionals, it’s an everyday routine.

Programmatic Marketing Platforms, like SmartyAds, are using Real-Time first- and third-party data to identify the best online audience for your campaign. Then you’ll able to buy the online digital inventory across multiple devices in places the audience cares about.

Take an advantage of new ways of targeting your audience with SmartyAds. It’s worth it.

Written by
Irina Kovalenko, CMO of SmartyAds
February 2018