SmartyAds partners with Forensiq to combat fraudulent inventory
SmartyAds has teamed up with Forensiq, the company who has developed and implemented a range of efficient solutions to fight ad fraud. With the help of advanced technology and obsessive team of data scientists, they help to eliminate impression fraud, click fraud, affiliate fraud and cookie stuffing. Forensiq is headquartered in New York City with offices in London and San Francisco. The company won the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection plus the 2013 Leads Council LEADER Award for Innovation.
“Fraudulent inventory has become a major problem driving much attention across advertising landscape today. We strive to stop the growing stream of fraud and malware overwhelming marketers. SmartyAds integrates Forensiq’s fraud detection technology within the Self-Serve Platform that will enable identification and fraud blocking mechanisms,” a statement by Ivan Guzenko, SVP Business Development at SmartyAds LLP.
With the help of Forensiq technology SmartyAds has leveraged a multi-layered approach to fighting fraud thus increasing the quality and visibility of ad impressions. “Our main priority is to bring the highest quality traffic to our demand partners using innovative and respected technologies for protection and now Forensiq is among of them,”SmartyAds Director of Sales, Oleg Tymchishin says.
IRINA KOVALENKO, CMO OF SMARTYADS