White-label digital products provide access to a strong market position for even a small company. They guarantee quick time-to-market and competitive technology from the start. And this offer is not finalized.
White-label products also give bold prospects to scale and strengthen the company’s brand as a leading service provider, leveraging the expertise and efforts of the manufacturer's team. All regular technological updates remain the constant responsibility of the manufacturer. As well as core technology development. In white labeling the manufacturer's team is always behind the scenes, all the glory goes to the company that uses white label digital products to sell as their own.
We have prepared this article to reveal white-label business opportunities and share the four best white-label products that will help modern digital businesses grow. The SmartyAds team has vast expertise in providing white-label advertising platform ownership services: if this is what you are looking for, we will be happy to get in touch.
What are white-label products?
What is a white-labeled advertising solution? In simple terms, the product, campaign, technology, or marketing service is created without a branded label. The purchasers of the white-label solutions can use or resell them to clients under their own logo. This way, resellers don’t have to reinvent the wheel and develop a platform on their own. Instead, they can focus on providing the products to the right audience. White-label marketing can include full marketing campaigns or just some parts of it, as well as white-label SEO, PPC advertising, email marketing, SMM, etc. One can also use white-label solutions to provide other related services, such as web design, app development, or content marketing.
But how exactly does this concept work, and what does white label mean in business? If company A provides various services to their clients, that does not necessarily mean they have an in-house team for every service they sell. In many cases, some of the work is outsourced, meaning that Company B provides some of these services, and Company A then resells it to clients as their own. Sometimes, Company B even sells services to the client directly on behalf of Company A, but all these details are usually subject to the exact agreement between the companies.
White-label digital marketing is a great choice for businesses with growing needs. Using this model, they can commission reputation management, marketing automation, social media management, or other issues to another company.
There are 3 major cases for using white-label advertising in a small business.
- You run a digital marketing company specializing in SMM, email, and content marketing. Customers are happy with your services, but you also need a full-on advertising strategy to maximize income.
- You run a small business but lack the funds and competent staff to develop your own solution and compete with larger enterprises.
- You want to create new revenue streams in the short term and without big investments.
In all these cases, the cornerstone of each goal is to retain existing clients and attract new ones. More clients give you better competitiveness, which leads to higher revenue. According to statistics, one of the biggest challenges for a marketing company is attracting new customers and retaining existing ones, with 44% of companies focusing more on customer acquisition than retention. If you also fight for clients and search for a new way to scale your business, white-label advertising technology can be your lifeline.
4 Best White Label Advertising and Marketing Products for Business
This section presents the categories of the four best white label products according to SmartyAds experts. In our conclusions, we relied on the realities of modern business and focused on typical challenges faced by many companies from different industries. We highlighted communication and advertising (or traffic monetization) as vital components of a company's strategy today.
PPC White Label Advertising
PPC advertising campaigns are similar to SEO campaigns: they both are aimed at driving traffic to your website through search engines. But when SEO is used to reach the right audience organically, PPC implies per-click payments in exchange for a high ranking in a search engine. A well-done PPC campaign is reactive: your website may jump to the top in 1-2 days after the launch. According to case studies, it’s possible to gain more than 4.000% ROI in just 30 days with white-label PPC service.
White label PPC advertising strategy means you can provide hands-off PPC services to your clients or resell these services to other marketing companies. The full-stack PPC white label solutions include PPC campaign design for a specific company. Also, the platform can work as a standalone (unserviced) solution. WL PPC solutions may be accompanied by various other services under the clients’ logo, such as ad design and copywriting, landing page creation, optimization, etc.
It can also be a managed service where experts and support teams offer campaign management, measure ROI, and make regular performance reports & analytics for clients.
SMM White Label Advertising
The brand’s presence on Facebook and Instagram is now a must. By running a social media marketing campaign, you communicate with your target audience in a more casual environment. The main purpose of social media is entertainment, which makes this marketing channel the best solution for establishing strong brand-customer relationships, gaining loyal fans, and even growing business partnerships.
Socials generate a large amount of referral traffic, which can be tens of percent, and be the main channel for your business. Clearly, this rate can be higher or lower depending on the social activity of the company and the value of the content driving traffic to the website. One thing is for sure: the number of social media users is growing every year, and it is expected to keep growing.
Find out what other advertising strategies you can use to drive website traffic.
Source: Share of internet users who use social networks worldwide from 2019 to 2024
Outsourcing SMM part to social media specialists from a white label service provider may help the companies who lack experienced in-house specialists or whose business segment is too specific and, therefore, demanding. In the same way, you can buy access to social media software and resell it as your own branded solution for social media growth, account management, posting, social media analytics, and so on.
White Label Email Marketing Services
Email marketing is often underestimated, but it can become a working part of your digital advertising strategy. There were 361.6 billion sent and received emails per day in 2024, each of them serving different purposes. For example, opt-in email advertising campaigns, where the customer provides consent to receive promotional materials from a particular brand, are aimed at retaining the existing audience.
What is typically white-labeled in email marketing? The most common email white-label solution is the email marketing automation platform. Emailmonday states that 56% of companies are currently using marketing automation for three main reasons:
- achieve better lead management;
- provide more relevant messaging and content;
- increase revenue.
According to the research, the adoption of marketing automation brings high results, which persist over time and continue to improve the company's performance over the long haul.
Source: Top realized benefits by the time of marketing automation adoption
The majority of brands use Mailchimp to run their email campaigns, with 72.71% market share in the Email Marketing Automation category as of 2024. However, every marketing company may change the game by purchasing a white-label email platform and tailoring it to the specific needs of their clients.
Programmatic White Label Advertising
Just like email marketing, display, and native, desktop and mobile advertising is now automated with programmatic. Programmatic software automates ad selling and buying processes, matching demand and supply sides in real-time. The process is straightforward: advertisers place an automated bid to compete for the publisher’s inventory slot, after which AI algorithms define the best bid and send a request to the ad server to deliver the ad to an end user. All in a matter of microseconds.
Source: Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars)
Programmatic display ad spending grows every year. This year, it increased by 21.2% compared to the previous year. According to eMarketer, the trend will keep growing in the following years as well.
Benefits of White Label Programmatic Advertising
Programmatic has a number of undeniable benefits, but it can also be too big a challenge to create your own ad network, especially if your business is rather small. On the other hand, there are plenty of options to outsource part of the development process or buy an already finished solution, which can save lots of time and effort. One can get a unique and secure programmatic environment created according to their business needs without having to hire huge teams of developers and support.
Source: US Programmatic Digital Display Ad Spending, 2018-2024
As you can see, in the US alone, the programmatic market is growing at an amazing rate. And white labeling products here can be an outstanding solution for two main reasons:
- Greater benefits from running your own advertising campaigns: no transaction fees, the ability to connect your best partners, and quickly implement technologies that improve performance.
- The option of providing a ready-to-use ad platform to third parties: once the platform is up and set, you can monetize it by offering as a standalone product under your brand to other companies for running ad campaigns.
Overall, there are many more benefits of white label advertising platforms, but that's a topic for another discussion. If you want to learn more firsthand, contact us to get expert consultation.
4 Emerging Trends in White-Label Digital Products
Just a small note — we are talking about the best white-label products that deservedly occupy leading positions in the market. Some products do not follow these trends, but we strongly advise you to critically check their characteristics before starting the integration.
Trends among white-label manufacturers are very similar, even considering that their products serve different purposes. That's because technologies become more and more accessible, and the market is increasingly supplied. For instance: the programmatic ads market constantly growing, and the number of software vendors is increasing — this positively affects white-labeled products, which rapidly gain competitive advantages and technological updates.
Scalability, future-proofing, and customization
Modern white-label digital solutions are unlimitedly scalable, which means that no matter how big your business gets, you can always rely on the technologies you choose to continue developing and growing. It's the same with customization: a good team can customize a product to meet any client's needs. White-label business opportunities are equally limitless as software solutions created in-house from scratch.
In this context, a future-proofing policy means that the owner of the solution will not concern himself with the idea of updating technologies and responding to market challenges — the manufacturer of the white-label digital products will do it for him. Similarly, the owners do not think that the products they own might lose support or regular updates. This allows owners to plan for long periods with full confidence that their white-labeled products will remain competitive.
Breaking expertise barriers
Technologies increase in complexity, so developers pay a lot of attention to building an infrastructure for easy management of white-label digital products. The more complex actions a product user can perform without involving an expert or team, the better. Good white-label manufacturers will take care to train users on how to manage their products, including all the in-depth features, to minimize the workload of their technical teams.
AI and ML expansion
The expansion of smart algorithms is incredibly fast, and while governments are concerned about this development and even call it "threatening", software engineers widely use such technologies to improve their products. Especially when it comes to optimization: dynamic algorithms with machine learning features perform much better than linear models. A good case in point is the ML-based Smart Throttling model implemented in the white-label digital product SSP + Ad Exchange by SmartyAds.
All-encompassing customer support
And finally, support! No chatbots and template solutions, only a person can guarantee the real result. White label products usually have good support on the part of manufacturers. For instance: at SmartyAds, we assign each product owner an account manager who is always in touch and takes part in improving the results of the platform performance. Also, the account manager can join the platform owner's team to provide training or run the ongoing tasks if necessary.
We Offer Cutting-Edge Programmatic Solutions
We offer a full range of programmatic solutions to our clients: WL Supply Side Platform, WL Demand Side Platform, and WL Ad Exchange. However, if you want to run an agency that offers programmatic advertising services, there is no need to spend months or even years to develop your own ad tech software. You can embrace the power of our white-label advertising technology and customize it according to your business model in the quickest possible way.
In case you want to create a platform for media buyers, build a custom DSP to run CPM advertising campaigns on any device and through any channel. If your audience is publishers, you can create your own custom SSP based on our technology with a click. Finally, if you want to deal with an open marketplace for both, a branded Ad Exchange technology is also at your disposal. Launch a programmatic platform that functions according to your own conditions and capitalize easily on white-labeled ad tech products.
Looking for what are white label products? Acquire SmartyAds white-labeled advertising products to outrun your niche competitors!
White-label products provide owners with ready-made competitive solutions that might be used both independently and by other companies. For instance, a white-label ad platform for traffic monetization: the owner can use it to sell ad slots on his websites, and also provide this platform to other companies so they can do the same, paying a fee for using the platform.
Ready-made solutions in programmatic advertising have connected partners on both sides from the very beginning, so users can start earning money by selling and buying traffic right away. While white-label digital solutions allow you to connect these partners on your own. This way, you can achieve the highest performance by fully customizing the product to meet niche needs.
Definitely! Here is an example of using a white-label product for one of the leading American CTV providers. Results:
- gross revenue increased by 5.6 times;
- performance increased by 60%;
- tech updates for features transferred from the old platform.